Graphic Identity Proposals from Start to Finish
Project Basics
A course by MONUMENTO , Design and Branding Team
About the video: Project Basics
Overview
“In this lesson, we will teach you how to understand the different relevant research points for the construction of a creative concept: the target, the brand personality and the project differentials. ”
In this video lesson MONUMENTO addresses the topic: Project Basics, which is part of the Domestika online course: Graphic Identity Proposals from Start to Finish. Get a step ahead of the trends and learn to develop brands with a solid identity based on research and a creative concept.
Partial transcription of the video
“Project Basics In this lesson we will see the creative concept that Monument carried out for Suno. The idea is that they accompany me through the tour of the document, Make notes and point out your own conclusions. I wish they would stay with the structure and flow of information. Later we will talk about other recommendations for you to carry the client throughout this presentation. The first section contemplates the objectives of the project. It is important that these goals are realistic And let's not say that we will make the best hotel in history. This is about what we will build, how ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic Identity Proposals from Start to Finish
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Category
Design -
Areas
Art Direction, Branding & Identity, Design, Graphic Design, Logo Design
MONUMENTO
A course by MONUMENTO
Raúl and Eduardo are the duo behind Monumento, a design and branding studio located in Monterrey, Mexico, specialized in creating integral design systems based on solid and timeless concepts. They offer brand strategy services, brand and editorial design, and copywriting, as well as digital app and web design proposals.
They have collaborated on projects for music festivals like NRMAL and businesses from all over the world, such as Oatside. They also make up part of FAMA, the Feria de Arte Mexicano Accesible.
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- 843 students
- 13 lessons (1h 26m)
- 14 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
