Basic Principles of Typographic Design
Design of a typographic specimen (part I)
A course by Latinotype , Typographic designers
About the video: Design of a typographic specimen (part I)
Overview
“Now we will show the typographic specimen design process of our modular typography project, compose words, apply hierarchy, color and distribute visual elements on the page to generate a design that shows the characteristics and reinforces the concepts of our typography.”
In this video lesson Latinotype addresses the topic: Design of a typographic specimen (part I), which is part of the Domestika online course: Basic Principles of Typographic Design. Learn to create your own modular alphabet with Adobe Illustrator.
Partial transcription of the video
“In this lesson we will show our alphabet in an attractive way. We already saw what elements or what tools we have To design our specimen. For the typography to look in a better way what we will do is the final exercise, in two graphic pieces, on the one hand we have a poster that would be this, where we first have the name, in this case the name that we will give to our source it will be Sans Module because it is a modular typeface, worth the redundancy, here we wanted with the name Emphasize its characteristics. We are working in a workshop of modular typography and we put Module. And Sans...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basic Principles of Typographic Design
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Advertising, Design, Graphic Design, Typography, Typography Design
Latinotype
A course by Latinotype
Latinotype, founded by Luciano Vergara and Daniel Hernández, is the first typesetting foundry in Chile. Founded in 2011, today has a team of design, management and marketing team formed by professionals from different parts of the world, in addition to a score of national and international partners. With more than 8 years of experience, today they are leaders in the retail market, developing projects used by major brands worldwide.
You can find his work in international publications such as Yearbook of Type, from Germany; Character Latino, of Spain; Design magazine UC or Slanted magazine, among others. In addition, they have given workshops and talks in Brazil, Chile, Argentina, Peru, Colombia, Mexico, Guatemala and Uruguay.
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