Basic Principles of Typographic Design

Overview

“By using examples of existing typefaces, we explain how stylistic coherence is present, what it is and how it works, to obtain a good result when working with typography, both designing it and selecting it for a design. We will also know some of the secrets of typography designers through which an excellent visual result and the legibility of typography is achieved.”

In this video lesson Latinotype addresses the topic: Style coherence, rhythm, shape, counterform and space, which is part of the Domestika online course: Basic Principles of Typographic Design. Learn to create your own modular alphabet with Adobe Illustrator.

Partial transcription of the video

“For everything to work well we need to tell them some tricks and tips, let's talk about compensation optical and visual corrections. For us, coherence stylistic is when all parts of the letters they share the same language, the serifs, the tail, the unilateral serif, the ear, for example in g, the terminals, counterforms, even the modulation axis given by contrast and counterforms, this will help us build a good alphabet where all The lyrics are related. As Matthew Carter says: "An alphabet is a nice set of letters, not one of pretty letters. "It's not that everything is the same, it's abou...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Basic Principles of Typographic Design

• Level: Beginner
• 98% positive reviews (106)
• 1990 students
• 6 units
• 22 lessons (3h 2m)
• 7 downloads

• Category

  Calligraphy & Typography

• Software

  Adobe Illustrator

• Areas

  Advertising, Design, Graphic Design, Typography, Typography Design