Basic Principles of Typographic Design
Introduction to the design of a typographic specimen
A course by Latinotype , Typographic designers
About the video: Introduction to the design of a typographic specimen
Overview
“Here we talk about the importance of a typographic specimen, we show you some examples of designs with typography and some tips to achieve visually attractive results.”
In this video lesson Latinotype addresses the topic: Introduction to the design of a typographic specimen, which is part of the Domestika online course: Basic Principles of Typographic Design. Learn to create your own modular alphabet with Adobe Illustrator.
Partial transcription of the video
“We have finally reached our last unit called typographic specimen. In the first lesson we will make an introduction to specimen design, for that We will show some examples. We have already reached the unit where we have to design our specimen, this is one of the parts more entertaining because we will finally use our alphabet, design a specimen it is an important part in the sense that allows us show the alphabet in the way we want, but hey, Why do we have to design specimens? Typography is software, so it comes in a file, it is very difficult through only characters or a block of text to b...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basic Principles of Typographic Design
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Advertising, Design, Graphic Design, Typography, Typography Design
Latinotype
A course by Latinotype
Latinotype, founded by Luciano Vergara and Daniel Hernández, is the first typesetting foundry in Chile. Founded in 2011, today has a team of design, management and marketing team formed by professionals from different parts of the world, in addition to a score of national and international partners. With more than 8 years of experience, today they are leaders in the retail market, developing projects used by major brands worldwide.
You can find his work in international publications such as Yearbook of Type, from Germany; Character Latino, of Spain; Design magazine UC or Slanted magazine, among others. In addition, they have given workshops and talks in Brazil, Chile, Argentina, Peru, Colombia, Mexico, Guatemala and Uruguay.
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- 22 lessons (3h 2m)
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- Audio: Spanish
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- Level: Beginner
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