Basic Principles of Typographic Design

A course by Latinotype
Typographic designers. Tulsa, Chile.
Joined October 2018
, Typographic designers

Learn to create your own modular alphabet with Adobe Illustrator

  • Spanish with subtitles in English
  • 99% positive reviews (77)
  • 1428 students

Learn to create your own modular alphabet with Adobe Illustrator



Spanish with subtitles in English
  • 99% positive reviews (77)
  • 1428 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 22 lessons (3h 2m)
  • Available on the app
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course


More than half a century after the invention of modern printing, typography design continues to be one of the most challenging and exciting challenges a designer can face. The readability, spacing and stylistic coherence of each of the characters make each alphabet communicate in a way through its forms, something in which they work with love and passion Daniel Hernández and Luciano Vergara, founders of Latinotype, the first printing smelter From Chile. They have specialized in typography design for retail and made to measure and have clients such as Starbucks, Royal Caribbean International, Movistar or Converse, among many others. In addition, their fonts inspired by the Latin American imaginary can be found online in catalogs such as MyFonts, FontShop or Fonts.com.

In this course you will learn the basic principles of typographic design so that you can design a modular alphabet in Adobe Illustrator. You will discover all the considerations to take into account when understanding, systematizing, recognizing and differentiating the characteristics of an alphabet and all its characters.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Typography basics
  • U3
    U3. Systematization of the alphabet
  • U4
    U4. Designing our alphabet
  • U5
    U5. Capitalization design
  • U6
    U6. Typographic specimen
  • FP
    FP Final Project
View details

You will start knowing the work and influences of Latinotype. Daniel and Luciano will talk about the term typography and why it is important to continue designing it.

You will learn other basic concepts of typography, starting with the anatomy of the Latin alphabet and then enter concepts such as stylistic coherence, rhythm, shape, space, optical corrections and visual compensations.

You will learn the Daniel and Luciano character systematization method, perfect to build an alphabet efficiently. From some specific characters you will get the base to easily build your modular alphabet.

You'll start by designing a lowercase alphabet, then you'll shape the capitals and end with the numbers.

Finally, you will learn to design your own typographic specimen, to show your modular alphabet to the world. You will make a composition of words applying hierarchy, color and visual elements to generate a design that will reinforce the characteristics of your typography.

What is this course's project?

You will create an alphabet that will include the 26 minuscule and uppercase characters of the Latin alphabet and apply it to a typographic specimen that will reinforce the concepts of the alphabet with design and color.

Projects by course students

Who is it for?

To typographers, designers, professionals or students of advertising and anyone interested in typographic design.

What you need

Basic knowledge of design and Adobe Illustrator is necessary.

You will also need a computer with Adobe Illustrator installed.


Reviews

1428 Students
77 Reviews
99% Positive ratings

Latinotype

A course by Latinotype

TeacherPro
Typographic designers

Latinotype, founded by Luciano Vergara and Daniel Hernández, is the first typesetting foundry in Chile. Founded in 2011, today has a team of design, management and marketing team formed by professionals from different parts of the world, in addition to a score of national and international partners. With more than 8 years of experience, today they are leaders in the retail market, developing projects used by major brands worldwide.

You can find his work in international publications such as Yearbook of Type, from Germany; Character Latino, of Spain; Design magazine UC or Slanted magazine, among others. In addition, they have given workshops and talks in Brazil, Chile, Argentina, Peru, Colombia, Mexico, Guatemala and Uruguay.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
    • What is typography?
    • Why design typography?
  • U2

    Typography basics

    • Anatomy of the Latin alphabet
    • Style coherence, rhythm, shape, counterform and space
  • U3

    Systematization of the alphabet

    • Why and how to systematize?
    • Groups of letters
  • U4

    Designing our alphabet

    • Know the modules and how they are used in the grid
    • Designing the first lowercase letters of the alphabet
    • Videospan, the origin of our design DNA
    • Design of lowercase letters of the first group or square letters
    • Design of lowercase letters of the second group or circular letters
    • Design of lowercase letters of the third group or triangular letters
  • U5

    Capitalization design

    • We will design our first capital letter, the R
    • Design of capital letters AHO
    • Design of letters derived from TIME, and the rest of the capital letters (part I)
    • Design of letters derived from TIME, and the rest of the capital letters (part II)
    • Numbers
  • U6

    Typographic specimen

    • Introduction to the design of a typographic specimen
    • Design of a typographic specimen (part I)
    • Design of a typographic specimen (part II)
  • FP

    Final Project

    • Introduction to the design of modular sources

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

  • You'll get your personal certificate as soon as you complete the course. You can see all your certificates under the Certificates section in your profile. You can download your certificates in PDF and share the link online. Learn more about certificates

Basic Principles of Typographic Design. A Calligraphy, and Typography course by Latinotype

Basic Principles of Typographic Design

A course by Latinotype
Typographic designers. Tulsa, Chile.
Joined October 2018
  • 99% positive reviews (77)
  • 1428 students