Basic Principles of Typographic Design

A course by Latinotype , Typographic designers

Typographic designers. Tulsa, Chile.
Joined October 2018

Learn to create your own modular alphabet with Adobe Illustrator

  • Spanish with subtitles in English
  • 98% positive reviews (97)
  • 1747 students

Learn to create your own modular alphabet with Adobe Illustrator

More than half a century after the invention of modern printing, typography design continues to be one of the most challenging and exciting challenges a designer can face. The readability, spacing and stylistic coherence of each of the characters make each alphabet communicate in a way through its forms, something in which they work with love and passion Daniel Hernández and Luciano Vergara, founders of Latinotype, the first printing smelter From Chile. They have specialized in typography design for retail and made to measure and have clients such as Starbucks, Royal Caribbean International, Movistar or Converse, among many others. In addition, their fonts inspired by the Latin American imaginary can be found online in catalogs such as MyFonts, FontShop or

In this course you will learn the basic principles of typographic design so that you can design a modular alphabet in Adobe Illustrator. You will discover all the considerations to take into account when understanding, systematizing, recognizing and differentiating the characteristics of an alphabet and all its characters.

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What will you learn in this online course?

22 lessons & 14 downloads

Spanish with subtitles in English
  • 98% positive reviews (97)
  • 1747 students
  • 22 lessons (3h 2m)
  • 14 additional resources (7 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

You will create an alphabet that will include the 26 minuscule and uppercase characters of the Latin alphabet and apply it to a typographic specimen that will reinforce the concepts of the alphabet with design and color.

Projects by course students

Who is this online course for?

To typographers, designers, professionals or students of advertising and anyone interested in typographic design.

Requirements and materials

Basic knowledge of design and Adobe Illustrator is necessary.

You will also need a computer with Adobe Illustrator installed.


1747 Students
97 Reviews
98% Positive ratings


A course by Latinotype

Teacher Plus
Typographic designers

Latinotype, founded by Luciano Vergara and Daniel Hernández, is the first typesetting foundry in Chile. Founded in 2011, today has a team of design, management and marketing team formed by professionals from different parts of the world, in addition to a score of national and international partners. With more than 8 years of experience, today they are leaders in the retail market, developing projects used by major brands worldwide.

You can find his work in international publications such as Yearbook of Type, from Germany; Character Latino, of Spain; Design magazine UC or Slanted magazine, among others. In addition, they have given workshops and talks in Brazil, Chile, Argentina, Peru, Colombia, Mexico, Guatemala and Uruguay.


  • U1


    • Presentation
    • Influences
    • What is typography?
    • Why design typography?
  • U2

    Typography basics

    • Anatomy of the Latin alphabet
    • Style coherence, rhythm, shape, counterform and space
  • U3

    Systematization of the alphabet

    • Why and how to systematize?
    • Groups of letters
  • U4

    Designing our alphabet

    • Know the modules and how they are used in the grid
    • Designing the first lowercase letters of the alphabet
    • Videospan, the origin of our design DNA
    • Design of lowercase letters of the first group or square letters
    • Design of lowercase letters of the second group or circular letters
    • Design of lowercase letters of the third group or triangular letters
  • U5

    Capitalization design

    • We will design our first capital letter, the R
    • Design of capital letters AHO
    • Design of letters derived from TIME, and the rest of the capital letters (part I)
    • Design of letters derived from TIME, and the rest of the capital letters (part II)
    • Numbers
  • U6

    Typographic specimen

    • Introduction to the design of a typographic specimen
    • Design of a typographic specimen (part I)
    • Design of a typographic specimen (part II)
  • FP

    Final project

    • Introduction to the design of modular sources

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

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Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Basic Principles of Typographic Design. Calligraphy, and Typography course by Latinotype

Basic Principles of Typographic Design

A course by Latinotype
Typographic designers. Tulsa, Chile.
Joined October 2018
  • 98% positive reviews (97)
  • 1747 students