Basic Principles of Typographic Design
Videospan, the origin of our design DNA
A course by Latinotype , Typographic designers
About the video: Videospan, the origin of our design DNA
Overview
“The word videospan allows us to distinguish forms that will help us to build the whole alphabet. Once the first two letters are designed, we will continue with the letters that emerge from the mixture of groups 1 and 2 (A and B, Rectangle, Square), (Group 1 square and Group 2 circles), in this case the letters d and p, which , in addition, they will give us the height of ascending and descending. Then we will continue with the letters iye, then with the letter a that next to the syg will give the character of our typography. Once these letters are determined we go for group 3 or triangular, in this case the v, which will give us the information of the characters that have diagonal.”
In this video lesson Latinotype addresses the topic: Videospan, the origin of our design DNA, which is part of the Domestika online course: Basic Principles of Typographic Design. Learn to create your own modular alphabet with Adobe Illustrator.
Partial transcription of the video
“Since we define the first letters, We will work with the word videospan. We will see why. Once we have designed the three options of nyo, we will have to decide which way to go to start to design the word videospan. The word videospan gives us Very relevant information to continue the alphabet. While we make DNA decisions with me, wide, condensing, weight to design the groups of letters, rectangular, circular and diagonal or triangular In our case, what we will do is continue With the first option we designed, the thin one. We delete the other options. At this stage and always It is possibl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basic Principles of Typographic Design
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Advertising, Design, Graphic Design, Typography, Typography Design
Latinotype
A course by Latinotype
Latinotype, founded by Luciano Vergara and Daniel Hernández, is the first typesetting foundry in Chile. Founded in 2011, today has a team of design, management and marketing team formed by professionals from different parts of the world, in addition to a score of national and international partners. With more than 8 years of experience, today they are leaders in the retail market, developing projects used by major brands worldwide.
You can find his work in international publications such as Yearbook of Type, from Germany; Character Latino, of Spain; Design magazine UC or Slanted magazine, among others. In addition, they have given workshops and talks in Brazil, Chile, Argentina, Peru, Colombia, Mexico, Guatemala and Uruguay.
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- Level: Beginner
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