Build a Communication Strategy as a Creative
Optimize canvassing with the “Reports” tool
A course by Marion Turminel , Illustrator's Agent
About the video: Optimize canvassing with the “Reports” tool
Overview
“MailChimp's Reports tool allows you to visualize the prospects most interested in your work: use it! ”
In this video lesson Marion Turminel addresses the topic: Optimize canvassing with the “Reports” tool, which is part of the Domestika online course: Build a Communication Strategy as a Creative. Learn to promote your art like a pro! Build powerful portfolios, craft engaging stories, and foster relationships using social media and newsletters..
Partial transcription of the video
“In this lesson, we will see how to profit from sending a newsletter, especially because Mailchimp offers a tool called reporting, which is valuable enough to then optimize personalized canvassing. Indeed, once your newsletter is gone, you have the possibility to see who opened it, how many times, who clicked on what, which are the most clicked links and possibly if some people are subscribers. For example, here we have in ascending order, but I would advise you to rank it in descending order, the names of all the people who opened and how many times the newsletter. It is quite precious beca...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Build a Communication Strategy as a Creative
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Category
Marketing & Business -
Areas
Communication, Design Management, Digital Marketing, Growth Marketing
Marion Turminel
A course by Marion Turminel
Marion Turminel is a highly experienced agent representing illustrators and the founder of Pekelo Agency, a creative hub that has thrived for over four years. Her professional journey has always been deeply rooted in the world of illustration. With nearly a decade of experience as an editor at Hachette, focusing on illustrated books, practical guides, and games, Marion's career has been dedicated to the realm of visual storytelling and creativity.
Marion's journey has witnessed the birth of remarkable projects, including collective endeavors, such as curated exhibitions that showcase the artists' work. Notably, the exhibition "Le Pavillon du Love" at the Pavillon des Canaux, filled with workshops and events, was a resounding success. Furthermore, a collaboration commissioned by Paris Aéroport led to the curation and production of an exhibition named "Fenêtre sur Paris," featuring over twenty murals by different artists in the Roissy Charles-de-Gaulle terminal.
Her agency has also internally produced impressive projects, like creating an evolving trailer for Arte, an initiative that won the Gold Award from the Club des Directeurs Artistiques. In her role as Collection Manager at a crafts publishing house, Marion manages the entire Arts Graphiques catalog, bridging her former career with her current passion.
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- 622 students
- 12 lessons (2h 26m)
- 13 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: French
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- Level: Beginner
- Unlimited access forever
