Build a Communication Strategy as a Creative
Course final project
A course by Marion Turminel , Illustrator's Agent
About the final project for: Build a Communication Strategy as a Creative
Build a Communication Strategy as a Creative
“You have reached the end! Thank you for participating in this course. I hope that this first approach to developing a communication strategy around your artistic work has pleased you, and will be useful to you. Thank you for showing interest. Now is the time to prepare your project. I encourage you to make your own creation, taking the time to seek inspiration. To do this, you need to create a coherent narrative around your work. And develop your portfolio, so that your future newsletter can refer to it. Write the content of your newsletter in draft, determine what subject your newsletter will talk about. Identify and pre-select the visuals that will be consistent with your message. Finally, move on to the layout, proofread and send your newsletter!
Partial transcription of the video
“We are coming to the end of this course, and I hope that this first approach to the development of a communication strategy around your artistic work you liked. Before you leave, I would like to review the main steps of this course. We started by laying the foundations of a global communication strategy by building your professional persona. Then, we saw how to identify potential clients and present them with an attractive portfolio. After that, I told you about my approach aimed at creating a coherent and adaptable discourse on the various social networks. Then we moved on to work on the n...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Build a Communication Strategy as a Creative
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Category
Marketing & Business -
Areas
Communication, Design Management, Digital Marketing, Growth Marketing
Marion Turminel
A course by Marion Turminel
Marion Turminel is a highly experienced agent representing illustrators and the founder of Pekelo Agency, a creative hub that has thrived for over four years. Her professional journey has always been deeply rooted in the world of illustration. With nearly a decade of experience as an editor at Hachette, focusing on illustrated books, practical guides, and games, Marion's career has been dedicated to the realm of visual storytelling and creativity.
Marion's journey has witnessed the birth of remarkable projects, including collective endeavors, such as curated exhibitions that showcase the artists' work. Notably, the exhibition "Le Pavillon du Love" at the Pavillon des Canaux, filled with workshops and events, was a resounding success. Furthermore, a collaboration commissioned by Paris Aéroport led to the curation and production of an exhibition named "Fenêtre sur Paris," featuring over twenty murals by different artists in the Roissy Charles-de-Gaulle terminal.
Her agency has also internally produced impressive projects, like creating an evolving trailer for Arte, an initiative that won the Gold Award from the Club des Directeurs Artistiques. In her role as Collection Manager at a crafts publishing house, Marion manages the entire Arts Graphiques catalog, bridging her former career with her current passion.
- 100% positive reviews (13)
- 622 students
- 12 lessons (2h 26m)
- 13 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: French
- French · Spanish · English · Portuguese · German · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
