Build a Communication Strategy as a Creative
The characteristics of a newsletter
A course by Marion Turminel , Illustrator's Agent
About the video: The characteristics of a newsletter
Overview
“What is the point of communicating via newsletters? What approach should we adopt to remain coherent and relevant, without tiring? ”
In this video lesson Marion Turminel addresses the topic: The characteristics of a newsletter, which is part of the Domestika online course: Build a Communication Strategy as a Creative. Learn to promote your art like a pro! Build powerful portfolios, craft engaging stories, and foster relationships using social media and newsletters..
Partial transcription of the video
“In this lesson we will get to the heart of the matter, which will lead us to talk about the final project, the newsletter. To begin with, I'm going to talk to you about the strategic interest to develop a newsletter in order to highlight your artistic work in another way. It will be a complementary way of communicating what you may be used to doing on social networks. A bit halfway between finally, communication I would say quite massive like on social networks and personalized canvassing, since it is still a support that will arrive directly in the mailboxes of your interlocutors. So what ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Build a Communication Strategy as a Creative
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Category
Marketing & Business -
Areas
Communication, Design Management, Digital Marketing, Growth Marketing
Marion Turminel
A course by Marion Turminel
Marion Turminel is a highly experienced agent representing illustrators and the founder of Pekelo Agency, a creative hub that has thrived for over four years. Her professional journey has always been deeply rooted in the world of illustration. With nearly a decade of experience as an editor at Hachette, focusing on illustrated books, practical guides, and games, Marion's career has been dedicated to the realm of visual storytelling and creativity.
Marion's journey has witnessed the birth of remarkable projects, including collective endeavors, such as curated exhibitions that showcase the artists' work. Notably, the exhibition "Le Pavillon du Love" at the Pavillon des Canaux, filled with workshops and events, was a resounding success. Furthermore, a collaboration commissioned by Paris Aéroport led to the curation and production of an exhibition named "Fenêtre sur Paris," featuring over twenty murals by different artists in the Roissy Charles-de-Gaulle terminal.
Her agency has also internally produced impressive projects, like creating an evolving trailer for Arte, an initiative that won the Gold Award from the Club des Directeurs Artistiques. In her role as Collection Manager at a crafts publishing house, Marion manages the entire Arts Graphiques catalog, bridging her former career with her current passion.
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- 622 students
- 12 lessons (2h 26m)
- 13 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: French
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- Level: Beginner
- Unlimited access forever
