Build a Communication Strategy as a Creative
Building your narrative: the common thread
A course by Marion Turminel , Illustrator's Agent
About the video: Building your narrative: the common thread
Overview
“Without storytelling, no communication! Above all, learn to compose the storytelling of your work and your career”
In this video lesson Marion Turminel addresses the topic: Building your narrative: the common thread, which is part of the Domestika online course: Build a Communication Strategy as a Creative. Learn to promote your art like a pro! Build powerful portfolios, craft engaging stories, and foster relationships using social media and newsletters..
Partial transcription of the video
“In this lesson, we will see how to develop your artist storytelling, the narration that will help you introduce yourself whatever the media and the interlocutors, but which will really be a basis for communication in terms of content. The aim of this course, is to allow you to create a communication strategy around your artistic work. My final project proposal, is to allow you to create a newsletter that will showcase your work. The newsletter is one of the possible mediums of your communications strategy and the lessons in this course will show you how to build that, step by step, by creat...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Build a Communication Strategy as a Creative
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Category
Marketing & Business -
Areas
Communication, Design Management, Digital Marketing, Growth Marketing

Marion Turminel
A course by Marion Turminel
Marion Turminel is a highly experienced agent representing illustrators and the founder of Pekelo Agency, a creative hub that has thrived for over four years. Her professional journey has always been deeply rooted in the world of illustration. With nearly a decade of experience as an editor at Hachette, focusing on illustrated books, practical guides, and games, Marion's career has been dedicated to the realm of visual storytelling and creativity.
Marion's journey has witnessed the birth of remarkable projects, including collective endeavors, such as curated exhibitions that showcase the artists' work. Notably, the exhibition "Le Pavillon du Love" at the Pavillon des Canaux, filled with workshops and events, was a resounding success. Furthermore, a collaboration commissioned by Paris Aéroport led to the curation and production of an exhibition named "Fenêtre sur Paris," featuring over twenty murals by different artists in the Roissy Charles-de-Gaulle terminal.
Her agency has also internally produced impressive projects, like creating an evolving trailer for Arte, an initiative that won the Gold Award from the Club des Directeurs Artistiques. In her role as Collection Manager at a crafts publishing house, Marion manages the entire Arts Graphiques catalog, bridging her former career with her current passion.
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- 622 students
- 12 lessons (2h 26m)
- 13 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: French
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- Level: Beginner
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