Build a Communication Strategy as a Creative
Social networks and their specificities
A course by Marion Turminel , Illustrator's Agent
About the video: Social networks and their specificities
Overview
“I will explain the specifics of each support/media. You will learn how to communicate about it in an appropriate and complementary way. ”
In this video lesson Marion Turminel addresses the topic: Social networks and their specificities, which is part of the Domestika online course: Build a Communication Strategy as a Creative. Learn to promote your art like a pro! Build powerful portfolios, craft engaging stories, and foster relationships using social media and newsletters..
Partial transcription of the video
“So now that you have your basic storytelling, your professional portrait finally, it's not about sending it the same way, whatever the media. What we will see in this lesson, indeed, each medium, each support, each social network has its type of audience, to its type of user, and it is good that your narration, your artist storytelling adapts according to the media. The idea, it is to create a general echo that will allow your prospects to have access to your content in different ways, depending on where he meets you. We don't communicate in the same way when we present our work on Instagra...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Build a Communication Strategy as a Creative
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Category
Marketing & Business -
Areas
Communication, Design Management, Digital Marketing, Growth Marketing
Marion Turminel
A course by Marion Turminel
Marion Turminel is a highly experienced agent representing illustrators and the founder of Pekelo Agency, a creative hub that has thrived for over four years. Her professional journey has always been deeply rooted in the world of illustration. With nearly a decade of experience as an editor at Hachette, focusing on illustrated books, practical guides, and games, Marion's career has been dedicated to the realm of visual storytelling and creativity.
Marion's journey has witnessed the birth of remarkable projects, including collective endeavors, such as curated exhibitions that showcase the artists' work. Notably, the exhibition "Le Pavillon du Love" at the Pavillon des Canaux, filled with workshops and events, was a resounding success. Furthermore, a collaboration commissioned by Paris Aéroport led to the curation and production of an exhibition named "Fenêtre sur Paris," featuring over twenty murals by different artists in the Roissy Charles-de-Gaulle terminal.
Her agency has also internally produced impressive projects, like creating an evolving trailer for Arte, an initiative that won the Gold Award from the Club des Directeurs Artistiques. In her role as Collection Manager at a crafts publishing house, Marion manages the entire Arts Graphiques catalog, bridging her former career with her current passion.
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- 622 students
- 12 lessons (2h 26m)
- 13 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: French
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- Level: Beginner
- Unlimited access forever
