Build a Communication Strategy as a Creative
Identify potential customers
A course by Marion Turminel , Illustrator's Agent
About the video: Identify potential customers
Overview
“Identify customer expectations, both by canvassing them and during an exchange around a brief.”
In this video lesson Marion Turminel addresses the topic: Identify potential customers, which is part of the Domestika online course: Build a Communication Strategy as a Creative. Learn to promote your art like a pro! Build powerful portfolios, craft engaging stories, and foster relationships using social media and newsletters..
Partial transcription of the video
“Now that you have your professional persona in mind, it's about who and how you are going to talk to and talk about yourself. The goal is to learn to distance yourself from your work to think about putting yourself in the sneakers, finally, of your interlocutor, of the client. know your professional constraints, his position, so what will be the stakes, what is his daily life, what is its production, possibly also what is his personality, obviously not intimate, but to know if he has a type position where you talk to each other more in a relaxed or more formal way, to really know contact yo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Build a Communication Strategy as a Creative
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Category
Marketing & Business -
Areas
Communication, Design Management, Digital Marketing, Growth Marketing
Marion Turminel
A course by Marion Turminel
Marion Turminel is a highly experienced agent representing illustrators and the founder of Pekelo Agency, a creative hub that has thrived for over four years. Her professional journey has always been deeply rooted in the world of illustration. With nearly a decade of experience as an editor at Hachette, focusing on illustrated books, practical guides, and games, Marion's career has been dedicated to the realm of visual storytelling and creativity.
Marion's journey has witnessed the birth of remarkable projects, including collective endeavors, such as curated exhibitions that showcase the artists' work. Notably, the exhibition "Le Pavillon du Love" at the Pavillon des Canaux, filled with workshops and events, was a resounding success. Furthermore, a collaboration commissioned by Paris Aéroport led to the curation and production of an exhibition named "Fenêtre sur Paris," featuring over twenty murals by different artists in the Roissy Charles-de-Gaulle terminal.
Her agency has also internally produced impressive projects, like creating an evolving trailer for Arte, an initiative that won the Gold Award from the Club des Directeurs Artistiques. In her role as Collection Manager at a crafts publishing house, Marion manages the entire Arts Graphiques catalog, bridging her former career with her current passion.
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- 622 students
- 12 lessons (2h 26m)
- 13 additional resources (4 files)
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- Audio: French
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- Level: Beginner
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