Visual identity Design for Businesses
Know the project
A course by Atolón de Mororoa, Designer
About the video: Know the project
Overview
“In this lesson we will talk about what our contacts with the client are like and the essential things we look for to be able to work on a design project.”
In this video lesson Atolón de Mororoa addresses the topic: Know the project, which is part of the Domestika online course: Visual identity Design for Businesses. Design a unique visual identity. Learn how to choose the appropriate channels and platforms. Explore concepts and design elements..
Partial transcription of the video
“In this lesson. i will talk to you about how we interact with clients and what we need to know. The first thing is we have no brief. In the studio. we work based on conversations and face-to-face meetings. where we take notes of concepts first impressions. Perhaps unconsciously. not having a brief allows us to approach a project uniquely and achieve different results. We jot everything down. before or after meetings. In our studio. five of us have unique processes. yet we all document what transpires during client meetings. Some sit at the computer and type notes. others open notebooks and ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual identity Design for Businesses
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop, Google Sheets -
Areas
Branding & Identity, Graphic Design

Atolón de Mororoa
A course by Atolón de Mororoa
Diego Fernández is co-founder and director of Atolón de Mororoa, a renowned graphic design studio located in Uruguay. With over a decade of experience in the field, he has collaborated on a variety of projects including visual identities, illustrations, and editorial design, among others.
His design approach is deeply human and is based on close and personal communication with each client, always seeking visual solutions that are distinguished and effectively communicate the essence of the project. Diego also shares his experience as a teacher in the Bachelor of Visual Communication Design at the University of the Republic, promoting a new generation of creative designers.
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- 581 students
- 11 lessons (44m)
- 36 additional resources (27 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
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- Level: Beginner
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Category
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