Visual identity Design for Businesses
Identities from a piece
A course by Atolón de Mororoa , Designer
About the video: Identities from a piece
Overview
“In this lesson we will break the myth of identity based on the logo and how to find different approaches for their development. ”
In this video lesson Atolón de Mororoa addresses the topic: Identities from a piece , which is part of the Domestika online course: Visual identity Design for Businesses. Design a unique visual identity. Learn how to choose the appropriate channels and platforms. Explore concepts and design elements..
Partial transcription of the video
“In this lesson we will break the myth of identity based on the logo. One possibility to apply the ideas and images from the previous process is to think about how they can resolve the graphic pieces of the library. What an A4 would look like, a personal card or a sticker. Taking it a little more to the extreme, We can focus only on one, solve it and that be the kickstart for identity development. Let's look at the pieces we have in our notes. Yeah we started a bookstore, What are those characteristic pieces of the sector? We have that cards, posters or social networks are classics applicabl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual identity Design for Businesses
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop, Google Sheets -
Areas
Branding & Identity, Graphic Design
Atolón de Mororoa
A course by Atolón de Mororoa
Diego Fernández is co-founder and director of Atolón de Mororoa, a renowned graphic design studio located in Uruguay. With over a decade of experience in the field, he has collaborated on a variety of projects including visual identities, illustrations, and editorial design, among others.
His design approach is deeply human and is based on close and personal communication with each client, always seeking visual solutions that are distinguished and effectively communicate the essence of the project. Diego also shares his experience as a teacher in the Bachelor of Visual Communication Design at the University of the Republic, promoting a new generation of creative designers.
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- 524 students
- 11 lessons (44m)
- 36 additional resources (27 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
Google Sheets
