Visual identity Design for Businesses
Identities from a piece
A course by Atolón de Mororoa, Designer
About the video: Identities from a piece
Overview
“In this lesson we will break the myth of identity based on the logo and how to find different approaches for their development. ”
In this video lesson Atolón de Mororoa addresses the topic: Identities from a piece , which is part of the Domestika online course: Visual identity Design for Businesses. Design a unique visual identity. Learn how to choose the appropriate channels and platforms. Explore concepts and design elements..
Partial transcription of the video
“In this lesson. we will debunk the myth of identity based on the wolf. One way to use the image concepts from the prior process is to consider how to design the library's piece. like an AJA 4. a personal card. or a sticker. Taking it a bit further. we can focus solely on one aspect Solve it. then use it to develop the identity further. Let's remember the pieces we have in our notes. If we start a library. what are those characteristic pieces of the field? We have cards. signs. or social media as classics applicable to any project. Perhaps in the price stickers or the bookmark. we have our w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual identity Design for Businesses
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop, Google Sheets -
Areas
Branding & Identity, Graphic Design

Atolón de Mororoa
A course by Atolón de Mororoa
Diego Fernández is co-founder and director of Atolón de Mororoa, a renowned graphic design studio located in Uruguay. With over a decade of experience in the field, he has collaborated on a variety of projects including visual identities, illustrations, and editorial design, among others.
His design approach is deeply human and is based on close and personal communication with each client, always seeking visual solutions that are distinguished and effectively communicate the essence of the project. Diego also shares his experience as a teacher in the Bachelor of Visual Communication Design at the University of the Republic, promoting a new generation of creative designers.
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- 587 students
- 11 lessons (44m)
- 36 additional resources (27 files)
- Online and at your own pace
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- Audio: Spanish, English
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- Level: Intermediate
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Category
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