Visual identity Design for Businesses
From idea to image
A course by Atolón de Mororoa, Designer
About the video: From idea to image
Overview
“In this lesson we will see how to make our ideas visible in the form of logos, textures, fonts, illustrations or other graphic resources.”
In this video lesson Atolón de Mororoa addresses the topic: From idea to image, which is part of the Domestika online course: Visual identity Design for Businesses. Design a unique visual identity. Learn how to choose the appropriate channels and platforms. Explore concepts and design elements..
Partial transcription of the video
“In this lesson. we will see how to make our ideas visible in the form of logos. textures. fonts. illustrations. or other graphic resources. As we saw earlier. our ideas come from simple associations. At Yafu. a collective of young architects. we start from architectural plans to resolve identity. We associate the different thicknesses of lines and walls with modulated fonts. The outcome is a typeface aiming to express that essence. with thickness shown as strokes between the And the typeface became a logo. We started with an idea... We resolved a typeface and with the typeface. the identity...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual identity Design for Businesses
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop, Google Sheets -
Areas
Branding & Identity, Graphic Design
Atolón de Mororoa
A course by Atolón de Mororoa
Diego Fernández is co-founder and director of Atolón de Mororoa, a renowned graphic design studio located in Uruguay. With over a decade of experience in the field, he has collaborated on a variety of projects including visual identities, illustrations, and editorial design, among others.
His design approach is deeply human and is based on close and personal communication with each client, always seeking visual solutions that are distinguished and effectively communicate the essence of the project. Diego also shares his experience as a teacher in the Bachelor of Visual Communication Design at the University of the Republic, promoting a new generation of creative designers.
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- 585 students
- 11 lessons (44m)
- 36 additional resources (27 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Intermediate
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe Photoshop
Google SheetsCategory
Areas
