Visual identity Design for Businesses
Develop the project
A course by Atolón de Mororoa, Designer
About the video: Develop the project
Overview
“In this lesson we will see how we carry out a project step by step, through the design programs to reach a final result. ”
In this video lesson Atolón de Mororoa addresses the topic: Develop the project, which is part of the Domestika online course: Visual identity Design for Businesses. Design a unique visual identity. Learn how to choose the appropriate channels and platforms. Explore concepts and design elements..
Partial transcription of the video
“In this lesson. we will develop the final project step by step in the design programs. To start this project. the first thing I'm going to do is open Illustrator. In this case. i have one set up. But if needed. the first thing I would do is put everything I have about the client. On the left. i have all the text we noted. In the middle. i place Libre Obsoleta to have it available there. And on the right. images and associations I made throughout the investigation. I keep pieces in their original form. ready if I need to assemble things. Here. for example. we have the bookmark. which will be...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual identity Design for Businesses
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop, Google Sheets -
Areas
Branding & Identity, Graphic Design

Atolón de Mororoa
A course by Atolón de Mororoa
Diego Fernández is co-founder and director of Atolón de Mororoa, a renowned graphic design studio located in Uruguay. With over a decade of experience in the field, he has collaborated on a variety of projects including visual identities, illustrations, and editorial design, among others.
His design approach is deeply human and is based on close and personal communication with each client, always seeking visual solutions that are distinguished and effectively communicate the essence of the project. Diego also shares his experience as a teacher in the Bachelor of Visual Communication Design at the University of the Republic, promoting a new generation of creative designers.
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- 581 students
- 11 lessons (44m)
- 36 additional resources (27 files)
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- Audio: Spanish, English
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- Level: Beginner
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