Visual identity Design for Businesses
Develop the project
A course by Atolón de Mororoa , Designer
About the video: Develop the project
Overview
“In this lesson we will see how we carry out a project step by step, through the design programs to reach a final result. ”
In this video lesson Atolón de Mororoa addresses the topic: Develop the project, which is part of the Domestika online course: Visual identity Design for Businesses. Design a unique visual identity. Learn how to choose the appropriate channels and platforms. Explore concepts and design elements..
Partial transcription of the video
“In This lesson we will develop the final project step by step in design programs. To start this project, the first thing I'm going to do is open Illustrator. In this case I have built one, but if necessary the first thing I would do is put everything what I have gathered about the client. On the left I have all the text that we wrote down, in the middle I put obsolete library for have available there and on the right images and associations that I was making throughout the research. I also put the pieces in their original format to have on hand if I have to assemble things. Here, for exampl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual identity Design for Businesses
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop, Google Sheets -
Areas
Branding & Identity, Graphic Design

Atolón de Mororoa
A course by Atolón de Mororoa
Diego Fernández is co-founder and director of Atolón de Mororoa, a renowned graphic design studio located in Uruguay. With over a decade of experience in the field, he has collaborated on a variety of projects including visual identities, illustrations, and editorial design, among others.
His design approach is deeply human and is based on close and personal communication with each client, always seeking visual solutions that are distinguished and effectively communicate the essence of the project. Diego also shares his experience as a teacher in the Bachelor of Visual Communication Design at the University of the Republic, promoting a new generation of creative designers.
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- 524 students
- 11 lessons (44m)
- 36 additional resources (27 files)
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- Audio: Spanish, English
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- Level: Beginner
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