Visual identity Design for Businesses
The search
A course by Atolón de Mororoa , Designer
About the video: The search
Overview
“In this lesson we will see what our search for unique identities is like. From the development as designers and people on a daily basis, to when we face new projects.”
In this video lesson Atolón de Mororoa addresses the topic: The search , which is part of the Domestika online course: Visual identity Design for Businesses. Design a unique visual identity. Learn how to choose the appropriate channels and platforms. Explore concepts and design elements..
Partial transcription of the video
“In this lesson, we will look at how we search for unique identities. Identities are a product of our relationship with the client. It is the product of our interaction. The richer the interaction and quality of our relationship, It will be easier to find new approaches and unique features of the project. The client must be encouraged to think about how he or she is different from others. And we designers must expand our languages and fields of action. Our field of action and our response possibilities arise from the relationship and the constant search for a new design language, of experime...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual identity Design for Businesses
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop, Google Sheets -
Areas
Branding & Identity, Graphic Design

Atolón de Mororoa
A course by Atolón de Mororoa
Diego Fernández is co-founder and director of Atolón de Mororoa, a renowned graphic design studio located in Uruguay. With over a decade of experience in the field, he has collaborated on a variety of projects including visual identities, illustrations, and editorial design, among others.
His design approach is deeply human and is based on close and personal communication with each client, always seeking visual solutions that are distinguished and effectively communicate the essence of the project. Diego also shares his experience as a teacher in the Bachelor of Visual Communication Design at the University of the Republic, promoting a new generation of creative designers.
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- 524 students
- 11 lessons (44m)
- 36 additional resources (27 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever