Intro to Growth Marketing for Digital Products
Hypotheses and Design of the Experiment
A course by Charly Rubio , Digital Marketing Specialist
About the video: Hypotheses and Design of the Experiment
Overview
“Now I will help you define the objective of an experiment and see which hypotheses to validate.”
In this video lesson Charly Rubio addresses the topic: Hypotheses and Design of the Experiment, which is part of the Domestika online course: Intro to Growth Marketing for Digital Products. Learn to develop strategies that drive consistent growth for digital products or businesses.
Partial transcription of the video
“Hypotheses and design of the experiment We entered the last lesson of the course where we will learn what a hypothesis is, how to define it and how to design an experiment. Before starting any experiment, we have to define one thing: why we would like to do this experiment. In other words, we have to define the objective of our research. from what we understand what is the goal and what do we want to achieve, the next step will be to define the hypotheses. hypotheses are assumptions of what we think can happen at the time of performing the experiment. What hypotheses allow is that from the ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Intro to Growth Marketing for Digital Products
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Category
Marketing & Business -
Areas
Business, Content Marketing, Digital Marketing, Growth Marketing, Mobile Marketing
Charly Rubio
A course by Charly Rubio
Charly Rubio is a digital marketing specialist from Argentina. He started his career collaborating with different start-ups from a range of industries, helping them boost product and service sales by applying his strategies throughout the marketing process, from potential lead to purchase.
He currently works as a mobile app expert for Google in Central and South America, contributing to business growth for major companies. His position provides him with deep insights into the challenges faced in the digital ecosystem and how to overcome them with innovative solutions.
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- 13 lessons (1h 22m)
- 35 additional resources (20 files)
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- Audio: Spanish
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- Level: Beginner
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