Intro to Growth Marketing for Digital Products
Value Proposition, FAQ and Buyer Person
A course by Charly Rubio , Digital Marketing Specialist
About the video: Value Proposition, FAQ and Buyer Person
Overview
“Now I will talk about the value proposition and how to build it. I will also explain the concepts of Product Market Fit and Buyer Persona. You will see why the latter is important for the marketing plan and how to build it.”
In this video lesson Charly Rubio addresses the topic: Value Proposition, FAQ and Buyer Person, which is part of the Domestika online course: Intro to Growth Marketing for Digital Products. Learn to develop strategies that drive consistent growth for digital products or businesses.
Partial transcription of the video
“Value proposition, FAQ and buyer person In this lesson I will explain three fundamental concepts for growth marketing: the buyer person, the value proposition and the product market fit. There is a well-known phrase from one of the authors fathers of modern management, named Peter Drucker, which I like very much. This phrase says that the goal of marketing is to know and understand the client so well, that the product literally sells itself. For that, of course, we must know the client, that's why we're going to know how to do this. Through the creation of the buyer person, we will try to k...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Intro to Growth Marketing for Digital Products
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Category
Marketing & Business -
Areas
Business, Content Marketing, Digital Marketing, Growth Marketing, Mobile Marketing
Charly Rubio
A course by Charly Rubio
Charly Rubio is a digital marketing specialist from Argentina. He started his career collaborating with different start-ups from a range of industries, helping them boost product and service sales by applying his strategies throughout the marketing process, from potential lead to purchase.
He currently works as a mobile app expert for Google in Central and South America, contributing to business growth for major companies. His position provides him with deep insights into the challenges faced in the digital ecosystem and how to overcome them with innovative solutions.
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- 13 lessons (1h 22m)
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- Audio: Spanish
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- Level: Beginner
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