Intro to Growth Marketing for Digital Products
Course final project
A course by Charly Rubio , Digital Marketing Specialist
About the final project for: Intro to Growth Marketing for Digital Products
Intro to Growth Marketing for Digital Products
“We have reached the end of this course! First of all, I want to thank you for your time and confidence in having participated in this course. With everything you learned, you are ready to start (or finish) your project: the creation of your Growth Marketing plan. Here are the main steps to follow to complete it. Submit your business idea/Growth Marketing plan for your digital product. In it you must: define who your Buyer Persona is, what need you are going to satisfy and what is the value proposition and the business model. What will be your north metric? Define the user flow in your product and the possible magic moments. Plan the efforts to use to acquire users , what will be your possible acquisition loops and break down your NSM. Estimate budgets and times. Choose the metrics you will use to measure retention and what possible strategies you will use. Define the experimental hypotheses that you can do and then design the experiments. Once you have everything ready, upload your presentation to the forum, clicking on “Create your project”. I will stop by the forum as soon as I can to comment and answer your questions. Finally, I want to invite you to actively participate in the forum, not only sharing your progress, but also giving advice and trying to help the rest of the community. See you!”
Partial transcription of the video
“Final project First of all, I would like to thank you for your time and trust. to have participated in this course. I really enjoyed doing it and I hope you will too you enjoyed taking it. Throughout the course we have seen the main trends of the digital ecosystem, we define what growth marketing is and what is its difference with other disciplines. I explained the different types of business models that exist, how to create a buyer persona and define the value proposition. From all this, we saw how to define our north, In other words, our North Star Metric, also user flow and magic moments...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Intro to Growth Marketing for Digital Products
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Category
Marketing & Business -
Areas
Business, Content Marketing, Digital Marketing, Growth Marketing, Mobile Marketing
Charly Rubio
A course by Charly Rubio
Charly Rubio is a digital marketing specialist from Argentina. He started his career collaborating with different start-ups from a range of industries, helping them boost product and service sales by applying his strategies throughout the marketing process, from potential lead to purchase.
He currently works as a mobile app expert for Google in Central and South America, contributing to business growth for major companies. His position provides him with deep insights into the challenges faced in the digital ecosystem and how to overcome them with innovative solutions.
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- 1,030 students
- 13 lessons (1h 22m)
- 35 additional resources (20 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
