Intro to Growth Marketing for Digital Products
A course by Charly Rubio , Digital Marketing Specialist
Learn to develop strategies that drive consistent growth for digital products or businesses
According to digital marketing specialist Charly Rubio, change is the only constant in the digital world. That's why, in this online course, he shows you how to overcome the challenges of an ever-changing virtual ecosystem with innovative solutions.
Learn to develop growth marketing strategies that you can apply to any digital product. Charly teaches you the fundamentals of this emerging marketing method, including how to set objectives, attract and retain customers, and foster growth through testing.
What will you learn in this online course?
13 lessons & 35 downloads
- 92% positive reviews (26)
- 1,029 students
- 13 lessons (1h 22m)
- 35 additional resources (20 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a growth marketing plan tailored to the needs of your brand or business.
Projects by course students
Who is this online course for?
Designers, programmers, illustrators, entrepreneurs, artists, community managers, and anyone looking for a way to break into the digital marketing world.
Requirements and materials
No previous knowledge is needed to take this course, just a computer with an internet connection and access to Google Sheets and Google Slides to complete the activities.
Reviews
Charly Rubio
A course by Charly Rubio
Charly Rubio is a digital marketing specialist from Argentina. He started his career collaborating with different start-ups from a range of industries, helping them boost product and service sales by applying his strategies throughout the marketing process, from potential lead to purchase.
He currently works as a mobile app expert for Google in Central and South America, contributing to business growth for major companies. His position provides him with deep insights into the challenges faced in the digital ecosystem and how to overcome them with innovative solutions.
Content
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U1
Introduction
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About Me
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Influences
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U2
Introduction to Growth Marketing
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Trends in the Digital Industry
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What is Growth Marketing?
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U3
Business models and Product Market Fit
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Digital Business Models
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Value Proposition, FAQ and Buyer Person
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U4
Defining our North
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The "North Star Metric"
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Magic Moments and User Flow
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U5
How to Acquire and Retain Users?
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Inbound and Outbound Marketing
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Viral Loops, Retention and Hook
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Growth Marketing Plan
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U6
Experimentation
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Introduction to Experimentation
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Hypotheses and Design of the Experiment
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FP
Final project
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Intro to Growth Marketing for Digital Products
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
christian_fabianro
100 PTS
jasbleydyc
Es perfecto para principiante en marketing digital
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andresm_busqueda
Explica todo de manera muy sencilla
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camila_aguila_duarte2
No era lo que esperaba
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ignaciopenaloza76
Excelente introducción al Growth para productos digitales
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