Intro to Growth Marketing for Digital Products
Growth Marketing Plan
A course by Charly Rubio , Digital Marketing Specialist
About the video: Growth Marketing Plan
Overview
“Now you will see what are the different key metrics to look at in the acquisition strategy and how to associate them with the North Star Metric.”
In this video lesson Charly Rubio addresses the topic: Growth Marketing Plan, which is part of the Domestika online course: Intro to Growth Marketing for Digital Products. Learn to develop strategies that drive consistent growth for digital products or businesses.
Partial transcription of the video
“growth marketing plan In this lesson we will see a summary of everything we have seen so far and what will be necessary to create our growth marketing plan. The first thing I did was define the profile of my buyer person. If you remember, this person was Colombian, He worked in marketing and he really liked to exercise, but he didn't have much time. From that, I defined the Yoga Now value proposition. An app that offers free yoga classes with a wide variety and adapted to the needs of each user. Once that was done, I defined the North Star Metric, which is what determines the success or fai...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Intro to Growth Marketing for Digital Products
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Category
Marketing & Business -
Areas
Business, Content Marketing, Digital Marketing, Growth Marketing, Mobile Marketing
Charly Rubio
A course by Charly Rubio
Charly Rubio is a digital marketing specialist from Argentina. He started his career collaborating with different start-ups from a range of industries, helping them boost product and service sales by applying his strategies throughout the marketing process, from potential lead to purchase.
He currently works as a mobile app expert for Google in Central and South America, contributing to business growth for major companies. His position provides him with deep insights into the challenges faced in the digital ecosystem and how to overcome them with innovative solutions.
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- 1,030 students
- 13 lessons (1h 22m)
- 35 additional resources (20 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
