Growth Plan for Digital Businesses

Overview

“In this lesson I am going to recapitulate the steps I have taken in the development of the growth plan for my case study with the Lucía Macarena brand.”

In this video lesson Anna Walls addresses the topic: Growth Plan by Lucia Macarena, which is part of the Domestika online course: Growth Plan for Digital Businesses. Explore the possibilities of the digital environment and design a plan to grow your business or personal brand.

Partial transcription of the video

“GP Lucia Macarena Now we are going to review everything we have learned to build our growth plan. We started with the influences, where we established those brands that we like, that we believe are doing well and that motivate us to create differentiated brands. Then we move on to the theoretical part, where we understood why digital marketing. Here it was very important to identify all the initiatives or pillars what should we consider to create a good marketing strategy. Right there we were able to understand the funnel of our brand, where we choose the goal we are chasing to establish it...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Growth Plan for Digital Businesses

• Level: Beginner
• 92% positive reviews (13)
• 770 students
• 4 units
• 15 lessons (1h 13m)
• 11 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Business, Communication, Creative Consulting, Digital Marketing, Marketing, Social Media