Growth Plan for Digital Businesses

Overview

“we also need to understand our competitors; it is important to analyze who they are and what visible strategies they are carrying out. That is why in this lesson we will use different tools to analyze competing brands and create our own value offer.”

In this video lesson Anna Walls addresses the topic: Digital audit, which is part of the Domestika online course: Growth Plan for Digital Businesses. Explore the possibilities of the digital environment and design a plan to grow your business or personal brand.

Partial transcription of the video

“Digital audit In this lesson we will learn how to identify our competition. It is very important that you identify with whom you are competing because only then will you find your differentiator. Next we are going to create our digital audit. A digital audit is the analysis of our competition where we can analyze all your digital channels, what you have on your website, on your social networks, Who does he collaborate with, what else does he do? That is why I invite you to also create your own digital audit where you establish the direct competitors of your brand. In the case of Lucía Macar...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Growth Plan for Digital Businesses

• Level: Beginner
• 92% positive reviews (13)
• 781 students
• 4 units
• 15 lessons (1h 13m)
• 11 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Business, Communication, Creative Consulting, Digital Marketing, Marketing, Social Media