Growth Plan for Digital Businesses

Overview

“In this lesson I will give you an overview of digital marketing and the connected world we are facing today. We will establish the business objective of your brand and we will analyze the digital ecosystem to know the total panorama that we must consider in our growth strategy.”

In this video lesson Anna Walls addresses the topic: Why digital marketing?, which is part of the Domestika online course: Growth Plan for Digital Businesses. Explore the possibilities of the digital environment and design a plan to grow your business or personal brand.

Partial transcription of the video

“Why digital marketing? In this second unit we are going to start understanding the digital ecosystem. Here we can generally understand what is happening with marketing and how it has evolved. Then we will go on to make our buyer person. Here we will do an activity that will allow us to understand to which people we speak or who we want our consumers to be. Finally, we will do a digital analysis where we will understand what our competitors are, what are those advantages that differentiate them and we are going to start building what is our competitive advantage. In this first lesson of this...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Growth Plan for Digital Businesses

• Level: Beginner
• 92% positive reviews (13)
• 780 students
• 4 units
• 15 lessons (1h 13m)
• 11 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Business, Communication, Creative Consulting, Digital Marketing, Marketing, Social Media