Growth Plan for Digital Businesses

Growth Plan for Digital Businesses

“ Before we say goodbye, let's review the key phases of the project. It would be great if you briefly explain what you have done in each one and accompany the explanation with one or more images. During the course I have used the case of the Lucía Macarena company. My recommendation is that you choose your own brand to develop your project. In case you have not yet decided on a brand with which you are interested in applying growth strategies, I recommend that you choose a brand already established in the market and thus be able to practice and create your growth plan. Buyer person In order to understand your consumer, define your brand's buyer persona by creating a mood board. In this way, you will understand what are the engines that move your client, in order to create ad hoc strategies and connect with him or her.

Digital audit: analysis of the competition To better understand our competitors, it is important to analyze who they are and what visible strategies they are carrying out. Analyze what is on their website, who they collaborate with, why they are competitors, etc. Growth plan Choose the channels and shop windows in which to show your products or services. Define your strategy in social networks and investigate the world of paid media, if you have a budget, to get the business to reach more people. Learning schedule As I told you in Unit 4, what cannot be measured cannot be improved. So it's time to create your learning agenda to set monthly goals and think about tactics to reach them. It will also help you define your priorities, identify achievements and learning to improve. Annual plan Finally, establish an annual plan for your brand. Define the priorities of the business and the issues that you have to take more into account. Now share your final project with the community by clicking on "Create your project". Remember to share both the final result and the steps that have led you to it. I am looking forward to seeing your project and giving you feedback. Although I ask for your patience, I will try to access the forum as much as I can and what my professional projects allow me. Finally, I want to invite you to actively participate in the forum, not only sharing your progress, but also giving advice and trying to help the rest of the community. It sure is very enriching! I hope you have learned about the different strategies that exist in digital marketing to grow your business, are you ready to apply them? See you on the forum!”

Partial transcription of the video

“Final project Thank you very much for joining me in this course. My intention was to pass on practical knowledge and also inspire you through the different brands. I hope I have achieved my purpose and I invite you to participate in the Forum. In this way, we can be in contact and so we will create community supporting and interacting with the projects of all the people who took the course with you. My recommendation is that you choose your own brand to complete the final project. If you have not yet decided on a brand to apply growth strategies to, I suggest you choose a brand already esta...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Growth Plan for Digital Businesses

• Level: Beginner
• 92% positive reviews (13)
• 762 students
• 4 units
• 15 lessons (1h 13m)
• 11 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Business, Communication, Creative Consulting, Digital Marketing, Marketing, Social Media