Growth Plan for Digital Businesses
A course by Anna WallsDigital Marketing Specialist
A course by Anna Walls, Digital Marketing Specialist
Explore the possibilities of the digital environment and design a plan to grow your business or personal brand
Want to grow your digital brand or a business? Learn how alongside Anna Walls, digital marketing specialist who has worked with clients like Coca-Cola, Nike, and Mattel Latin America.
In this online course, **explore the possibilities of the digital world ** and how to incorporate the tools it provides into your sales funnel. Build your brand profile and identify your target audience to develop a set of user-centric growth strategies, along with a step-by-step business plan to reach your goals in the short-, medium- or long-term.
What will you learn in this online course?
15 lessons & 32 downloads
Why digital marketing?
4 minutes, 34 seconds
Who is your brand?
6 minutes, 59 seconds
Digital audit
5 minutes, 28 seconds
To learn more: Competition
2 minutes, 57 seconds
To learn more: Questions
1 minute, 5 seconds
Sales channels
6 minutes, 31 seconds
What's included in this course?
Get to know Anna Walls as she tells you about herself and her extensive career in digital marketing and communication. Discover the brands that inspire her as well as what the course entails.
Begin with the basics of digital marketing and brand development. Once you understand the ecosystem, define your brand objective and take an in-depth look at how the conversion funnel works. Then identify your target audience and your competitors before developing a set of tailored growth strategies.
Analyze the best sales points for your brand and learn to increase your reach with an engaging social media content strategy, as well as your teacher's techniques for connecting with more users.
Next, Anna shows how to put together a learning agenda to complement your growth plan, which allows you to keep track of what you've learned, where you can improve, and what you should avoid or repeat for future success.
Round out the course by looking at other approaches to growth, including brand alliances, customer loyalty, or your own public relations plan.
What is this course's project?
Build a business plan that incorporates growth marketing strategies in stages for your digital venture.
Who is this online course for?
Entrepreneurs who already have a brand and want to make it grow digitally, or anyone interested in starting their own business.
Requirements and materials
All you need for this course is time, dedication, and a computer.
Reviews
- 3 months ago
Esta Genial aun no lo termino me encanta simple sencillo fácil de entender.
- 2 years ago
Esta bien para empezar.
- 3 years ago
Buen curso
- 3 years ago
Eu simplesmente amei, estou usando para estruturar a minha agência e com certeza vou usar com meus clientes.
- 3 years ago
Excelente, información muy clara y fácil de practicar.
Throughout her career, she has collaborated with a variety of agencies and has worked with brands like Nike, Coca-Cola, and Mattel Latin America.
Content
- U1
Introduction
- About Me
- Influences
- U2
Understanding your brand
- Why digital marketing?
- Who is your brand?
- Digital audit
- To learn more: Competition
- To learn more: Questions
- U3
Your brand ecosystem
- Sales channels
- Bringing your brand to life on social media
- How to reach more people
- Learning diary
- U4
Hacks to connect with your consumer
- Collaborations and innovations
- Retaining your current customers
- Your own PR plan
- Growth Plan by Lucia Macarena
- FP
Final project
- Growth Plan for Digital Businesses
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to create growth plans for e-commerce, analyze digital competitors, segment audiences, build buyer personas, design sales funnels, and measure campaign results on platforms like Shopify, Instagram, and digital marketplaces.
This is an intermediate-level course: you can take it if you have basic marketing or digital business knowledge, but no advanced experience is required.
All you need is internet access, a computer, and basic accounts on popular digital platforms like Instagram, Facebook, or Shopify to follow along with the course exercises.
A growth plan is a strategic roadmap that sets goals, analyzes competitors, and outlines actions to grow a digital business—especially useful in e-commerce to boost sales and marketing efforts.
You’ll learn how to identify direct competitors, compare digital channels, analyze factors like pricing and quality, and use templates to uncover opportunities to stand out in your market.
The course covers tools and platforms such as Shopify, Instagram Shop, Facebook Ads, digital mood boards, buyer persona analysis, and templates for growth planning and competitive analysis.
We teach you how to define your ideal customer profile using key questions, demographic and psychographic data, visual techniques like mood boards, and practical examples for fashion and skincare.