Flexible Visual Identities: Create a Modular System
Physical formats on public roads 1
A course by Pol Solsona , Art Director
About the video: Physical formats on public roads 1
Overview
“In this lesson you will begin to work on the promotional elements of the event in different physical formats.”
In this video lesson Pol Solsona addresses the topic: Physical formats on public roads 1, which is part of the Domestika online course: Flexible Visual Identities: Create a Modular System. Experiment with photos, illustrations, and animations to create dynamic visual systems that adapt to different contexts and digital formats.
Partial transcription of the video
“Physical formats on public roads In this lesson we will work two large format advertising formats: a marquee and a billboard. We have already seen the context of these two supports. The marquee was inside a train station and the billboard outside, at a certain height. Here you have to take into account... For example, in this first case, the background is quite homogeneous, dark and I think our design can fit us very well. In this case as background we have the sky and should also be taken into account the distances we have in the two supports. In this case there is a significant gap with t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Flexible Visual Identities: Create a Modular System
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Category
Design -
Areas
Art Direction, Branding & Identity, Communication, Digital Design, Graphic Design
Pol Solsona
A course by Pol Solsona
Pol Solsona has been working with national and international clients across a range of disciplines for more than a decade. He owes his current vision of culture, design, and creative thought to his time spent living in Barcelona, Helsinki, and New York working with people from over 20 different nationalities.
After collaborating with some of Finland's largest advertising agencies and internationally renowned designers, including Stefan Sagmeister and Jessica Walsh, Pol now manages his own studio in Barcelona.
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