Flexible Visual Identities: Create a Modular System

Flexible Visual Identities: Create a Modular System

“Thank you for accompanying me until the end of the course. I hope that the information I have shared with you has been useful to you. As a course project, I propose to develop a modular system for an event, brand or campaign. In my case, I have developed a dynamic identity and seven different adaptations for the Embassa't music festival. First, do your research and discover the personality of the project. You can use the information provided by your client, but it is also useful to study the context in which your pieces are going to be exhibited. Then think of a concept: a visual identifier that can be adapted in many ways and represents the character of your project. This will be the basis of your modular system. When making your adaptations it is essential that you take into account the medium, the formats and the context. A digital medium offers possibilities of movement and interaction, do not forget it when making your designs. On the other hand, when you design for a physical medium, such as a marquee or a billboard, you have to take into account the space in which it is going to be placed, the time that users have to see and process the visual information and the type of materials (whether promotional or corporate).

I look forward to seeing your project on the forum. Don't forget to share it. I will also be there to give you feedback and help you with your process whenever my professional commitments allow it. I encourage you to comment on the other projects, sharing is the best way to learn and encourage creativity. Thank you very much for participating and see you soon.”

Partial transcription of the video

“Final project Hello and thank you for joining me until the end of the course. I hope that all the information I shared with you is useful to you. Unlike classical visual systems, dynamic identities offer more and better opportunities for brands to connect with their users. They respond effectively to a world in constant evolution, since they are based on visual identifiers and a modular system. In this way, they allow generating multiple adaptations for various formats, media and contexts. For the project, I propose you to create a modular system for a campaign, event or brand. In my case, ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Flexible Visual Identities: Create a Modular System

• Level: Beginner
• 89% positive reviews (18)
• 830 students
• 4 units
• 18 lessons (3h 34m)
• 6 downloads

• Category

  Design

• Areas

  Art Direction, Branding & Identity, Communication, Digital Design, Graphic Design