Flexible Visual Identities: Create a Modular System
A course by Pol Solsona , Art Director
Experiment with photos, illustrations, and animations to create dynamic visual systems that adapt to different contexts and digital formats
Due to the ever-shifting nature of the digital sphere, brands are required to make split-second changes to be present on all platforms. In this online course, learn to design visual identities that can be adapted to multiple formats and needs without losing sight of what's at the heart of the brand itself.
Art director Pol Solsona walks you through what dynamic identities are and why it's crucial to create recognizable visual codes instead of just static logos. See how to play with photographs, illustrations, and animations to synthesize and communicate an idea according to the needs of each client.
What will you learn in this online course?
18 lessons & 22 downloads
- 90% positive reviews (20)
- 864 students
- 18 lessons (3h 34m)
- 22 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a modular system for the visual-identity project of your choice. Your teacher uses a music festival as a working example.
Who is this online course for?
Anyone, whether students or professionals, looking to make an impact with their visual identities and get as much as possible out of a graphic system.
Requirements and materials
You need basic knowledge of both InDesign and After Effects to take this course.
Reviews
Pol Solsona
A course by Pol Solsona
Pol Solsona has been working with national and international clients across a range of disciplines for more than a decade. He owes his current vision of culture, design, and creative thought to his time spent living in Barcelona, Helsinki, and New York working with people from over 20 different nationalities.
After collaborating with some of Finland's largest advertising agencies and internationally renowned designers, including Stefan Sagmeister and Jessica Walsh, Pol now manages his own studio in Barcelona.
Content
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U1
Introduction
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About Me
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Influences
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U2
Dynamic identities
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What are dynamic identities?
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Media, formats and context
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Research and concept
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U3
Work development
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Modular system and styles 1
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Modular system and 2 styles
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Modular system and 3 styles
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Modular system and 4 styles
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Physical formats on public roads 1
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Physical formats on public roads 2
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Physical formats in event 1
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Physical formats at event 2
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Digital adaptations: promotional media 1
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Digital adaptations: promotion supports 2
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Digital adaptations during the event
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U4
Presentation ideas
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How to create mock-ups to visualize your designs
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Presentation for the client
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FP
Final project
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Flexible Visual Identities: Create a Modular System
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to create and manage flexible graphic identities for events, using modular systems, grids, animations, and visual tools like QR codes, typography, and color schemes for both digital and print formats.
This is an intermediate-level course, perfect for those with basic graphic design skills who want to deepen their knowledge in crafting dynamic visual identities for events and festivals.
Yes, having basic graphic design skills and familiarity with software like Illustrator, InDesign, and After Effects is recommended to get the most out of the techniques and concepts taught.
You’ll need access to programs like Adobe Illustrator, InDesign, and After Effects, plus digital tools for visual organization such as Milanote, along with basic editing and animation skills.
This course will help you master modular graphic systems, manage branding projects for events and festivals, and collaborate with interdisciplinary teams and clients, opening up more professional opportunities in agencies and freelance work.
Notan is a Japanese concept that explores the balance between positive and negative space in a composition. You’ll learn how to apply it to create visually appealing and balanced designs for event branding.
Yes, the course includes creating animations for Instagram Stories using After Effects to bring graphic elements like QR codes, logos, and dynamic patterns to life.
Very good!
(y)
Muy buen curso, he aprendido mucho, espero poder subir mi proyecto próximamente.
muy buen curso
Very competent teaching, everything was on point