Flexible Visual Identities: Create a Modular System
Media, formats and context
A course by Pol Solsona , Art Director
About the video: Media, formats and context
Overview
“In this lesson we are going to talk about the media, formats and contexts that we must consider to design the final pieces that we will create from our modular and dynamic identity.”
In this video lesson Pol Solsona addresses the topic: Media, formats and context, which is part of the Domestika online course: Flexible Visual Identities: Create a Modular System. Experiment with photos, illustrations, and animations to create dynamic visual systems that adapt to different contexts and digital formats.
Partial transcription of the video
“Media, formats and context In this lesson we will see means, formats and context to take into account for the creation of the final pieces of our designs. To create our own graphic system, we need to create a grid in all formats. It is very important to take into account the grid system that we saw before. Some things to keep in mind when designing a flexible visual identity are the graphic system that we will use and its flexibility, the context where we will apply our designs, the composition of our final pieces, that we achieve a correct balance for the human eye, and the impact we will ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Flexible Visual Identities: Create a Modular System
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Category
Design -
Areas
Art Direction, Branding & Identity, Communication, Digital Design, Graphic Design

Pol Solsona
A course by Pol Solsona
Pol Solsona has been working with national and international clients across a range of disciplines for more than a decade. He owes his current vision of culture, design, and creative thought to his time spent living in Barcelona, Helsinki, and New York working with people from over 20 different nationalities.
After collaborating with some of Finland's largest advertising agencies and internationally renowned designers, including Stefan Sagmeister and Jessica Walsh, Pol now manages his own studio in Barcelona.
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