Flexible Visual Identities: Create a Modular System
Research and concept
A course by Pol Solsona , Art Director
About the video: Research and concept
Overview
“Here you will learn to investigate the personality of the event for which we are going to design. Based on it, you are going to look for a concept that serves as a narrative thread to develop the visual identity.”
In this video lesson Pol Solsona addresses the topic: Research and concept, which is part of the Domestika online course: Flexible Visual Identities: Create a Modular System. Experiment with photos, illustrations, and animations to create dynamic visual systems that adapt to different contexts and digital formats.
Partial transcription of the video
“research and concept In this lesson we will see what is the character of the event for which we will design. From that, we will work a visual concept starting from a narrative element. Once the order is received, what I usually do, in the case of a music festival, is looking for information on YouTube to see what kind of festival I'm working on. Here we can see different visual materials that the festival has generated in order to have a better idea of what style of festival we will work, what kind of music, what kind of artists does the festival have, and being able to see the feeling it g...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Flexible Visual Identities: Create a Modular System
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Category
Design -
Areas
Art Direction, Branding & Identity, Communication, Digital Design, Graphic Design
Pol Solsona
A course by Pol Solsona
Pol Solsona has been working with national and international clients across a range of disciplines for more than a decade. He owes his current vision of culture, design, and creative thought to his time spent living in Barcelona, Helsinki, and New York working with people from over 20 different nationalities.
After collaborating with some of Finland's largest advertising agencies and internationally renowned designers, including Stefan Sagmeister and Jessica Walsh, Pol now manages his own studio in Barcelona.
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- 800 students
- 18 lessons (3h 34m)
- 22 additional resources (6 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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