Flexible Visual Identities: Create a Modular System
What are dynamic identities?
A course by Pol Solsona , Art Director
About the video: What are dynamic identities?
Overview
“In this lesson I will explain how to develop dynamic identities and modular systems for an ever-changing present. We will work on a recognizable graphic system that will allow you to design multiple adaptations and that will make it possible for you to provide a 360º view in your visual identity projects.”
In this video lesson Pol Solsona addresses the topic: What are dynamic identities?, which is part of the Domestika online course: Flexible Visual Identities: Create a Modular System. Experiment with photos, illustrations, and animations to create dynamic visual systems that adapt to different contexts and digital formats.
Partial transcription of the video
“What are dynamic identities? In this lesson I will tell you how to create dynamic identities and modular systems for a constantly changing present. Dynamic identities are not based on the rigid logo, instead, they are based on a system with visual identifiers. A visual identifier is everything that makes the graph recognizable, such as the use of color, a typography or an effect. Dynamic identities are applicable to all types of projects when companies or brands they want to be on all possible platforms. Internet and social networks They have changed the way we communicate. Brands and compa...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Flexible Visual Identities: Create a Modular System
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Category
Design -
Areas
Art Direction, Branding & Identity, Communication, Digital Design, Graphic Design
Pol Solsona
A course by Pol Solsona
Pol Solsona has been working with national and international clients across a range of disciplines for more than a decade. He owes his current vision of culture, design, and creative thought to his time spent living in Barcelona, Helsinki, and New York working with people from over 20 different nationalities.
After collaborating with some of Finland's largest advertising agencies and internationally renowned designers, including Stefan Sagmeister and Jessica Walsh, Pol now manages his own studio in Barcelona.
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- 800 students
- 18 lessons (3h 34m)
- 22 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
