Creative Direction for Social Media Campaigns
Working with Influencers
A course by Rebecca Rowntree , Creative Director
Joined July 2021
Joined July 2021
About the video: Working with Influencers
Overview
“Nowadays, influencers are everywhere! But, when it comes to working with them in campaigns, you need to be sure they will fit in your project. I will talk to you about how I like to work with influencers. ”
In this video lesson Rebecca Rowntree addresses the topic: Working with Influencers , which is part of the Domestika online course: Creative Direction for Social Media Campaigns. Discover the fundamentals of social media advertising and learn to create powerful promotional campaigns from start to finish.
Partial transcription of the video
“ Working with Influencers In this lesson, I'll share with you how I like to work with influencers. Why? Because sometimes it feels like an influencer is not genuinely endorsing the brand. In fact, it feels like the brand is just a tag on. However, when it's done right, it can be a huge benefit for the brand. My first example is the actor Ryan Reynolds. I really encourage you to look onto his social page on Instagram. He is a master at brand endorsements. In fact, some of the brands are his own, but he also does it a lot for other brands and films, and he is so good at it that he even has h...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction for Social Media Campaigns
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Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Digital Marketing, Marketing, Social Media, Storytelling
Rebecca Rowntree
A course by Rebecca Rowntree
Rebecca Rowntree is a creative director based in London. Originally from Paris, she moved to London when she was 14 years old which gave her the freedom to study the subjects she was passionate about. She completed an A-Level in art and went on to specialize in graphic design, where she was introduced to the world of advertising. She later enrolled in an advertising course which kickstarted her career.
Since then, Rebecca has worked for numerous advertising agencies and is currently the creative director of one of the top 10 agencies in the world. She has collaborated with brands including Bodyform, Nike, Sainsbury’s, Uber, PlayStation, and Hasbro, creating everything from TV ads to short films. Her campaigns have been recognized around the world, earning numerous awards and helping to present brands and people in a positive way. She also hosts a podcast, This Way Up, where she interviews inspirational women about their leadership journeys.
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