Creative Direction for Social Media Campaigns
The Final Campaign
A course by Rebecca Rowntree , Creative Director
Joined July 2021
Joined July 2021
About the video: The Final Campaign
Overview
“I’ll show you an example of one of the ideas I shared with the client for this brief, using the template I went through with you earlier. ”
In this video lesson Rebecca Rowntree addresses the topic: The Final Campaign, which is part of the Domestika online course: Creative Direction for Social Media Campaigns. Discover the fundamentals of social media advertising and learn to create powerful promotional campaigns from start to finish.
Partial transcription of the video
“ The Final Campaign In this lesson, I'll take you through an example of how I answered this brief for my client using the template I shared with you earlier. I'm going to take you through my PowerPoint presentation, the one I showed to my client. I've removed any sensitive information from there, so you'll see that the brand is not mentioned, but hopefully it gives you a good idea of how I came up with the idea and the storytelling involved as part of it. Let's start. The presentation. I won't spend much time on this slide because you already should know it. This is all about the women's E...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction for Social Media Campaigns
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Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Digital Marketing, Marketing, Social Media, Storytelling
Rebecca Rowntree
A course by Rebecca Rowntree
Rebecca Rowntree is a creative director based in London. Originally from Paris, she moved to London when she was 14 years old which gave her the freedom to study the subjects she was passionate about. She completed an A-Level in art and went on to specialize in graphic design, where she was introduced to the world of advertising. She later enrolled in an advertising course which kickstarted her career.
Since then, Rebecca has worked for numerous advertising agencies and is currently the creative director of one of the top 10 agencies in the world. She has collaborated with brands including Bodyform, Nike, Sainsbury’s, Uber, PlayStation, and Hasbro, creating everything from TV ads to short films. Her campaigns have been recognized around the world, earning numerous awards and helping to present brands and people in a positive way. She also hosts a podcast, This Way Up, where she interviews inspirational women about their leadership journeys.
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- 11 lessons (1h 22m)
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- Audio: English
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- Level: Beginner
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