Creative Direction for Social Media Campaigns
Course final project
A course by Rebecca Rowntree , Creative Director
Joined July 2021
About the final project for: Creative Direction for Social Media Campaigns
Creative Direction for Social Media Campaigns
“Welcome to your final project! Ideation and Social Media Advertising may seem daunting at first, but I promise you, the more you practice, the easier you will find it and the more enjoyable it will be! As part of your final project, I’ve provided you with a PowerPoint document that showcases one of the ideas I actually pitched to a client. I've removed any sensitive information, but this document will show you how I broke the idea down for the client. You can use this document to create your own pitch deck. So even though this is called ‘a final project’, please feel free to do this exercise as many times as you desire. You can even change the brand and/or the brief! When starting your project, don’t fall into the trap of skipping steps in the creative process and jumping straight to coming up with ideas. I know how tempting that can be because after all, that is the fun bit! However, to get to the big idea, the one that will stand out from other creatives, you want to ensure you set yourself up for success. There are steps to help you with this, so please make sure you follow all the lessons prior to starting this project. Patience and following each step of the creative process is the key - I promise you will get better outcomes as a result! Clear your mind and begin! When you start on the brief, don’t forget to pick your brand. Which brand are you going to pick? You may want to pick a brand that you are familiar with, it will make your job slightly easier because you’ll know a bit about their visual language and tone of voice. But don’t assume you know everything about the brand, make sure you still do some thorough research. A little tip is that sometimes brands have their brand guidelines online, a good place to search is www.slideshare.com. As part of your research, I’d really recommend going out and speaking to your target audience to really understand them, see if you can have more insights into the barriers, and get a feel for the best way to speak to them on social. The research part of the project might seem laborious at first, but by doing your research, not only will you be able to prove you know the brand, but you’ll get closer to the big idea, the one that resonates with the client and its audience. For your project, I’d recommend you to write each phase in one slide, but feel free to use one or two more slides if you’d like to add more ideas. I’ve just shown you one idea but of course, if I went on to show this deck to a client, I would probably add 2 to 3 additional ideas so they can pick the best one. Because of course, there is more than one way of answering a brief. And as a final piece of advice, before you submit your project, re-read it a couple of times and even share it with friends or family to make sure you’ve not missed anything. When you feel that your final project is ready for me to review, click on “Create your project” and upload it. It’s your turn! I am super excited about reviewing and seeing your ideas and what your pitch decks will look like. I encourage you to reach out to your coursemates and engage in conversations with them. Likewise, I will do my best to participate as often as possible and to give feedback promptly. I can’t wait to see what you will create, remember your winning idea may feature on my Instagram account. Good luck and remember, the world of creativity is so much fun so don’t forget to enjoy this process!”
Partial transcription of the video
“ Final Project Congratulations for reaching the end of this course. You have done so well and you've achieved so much. I'm really happy that you've chosen to take this path with me and learn about what I truly love to do. We began the course with me showing you the main components of a social media campaign, and I shared with you my secrets on how to make one successful. We also discussed the fundamentals of social media and how it can be properly used as a communication tool. As a tip, please make sure you use as many of those social platforms as possible. You need to become an expert in ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction for Social Media Campaigns
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Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Digital Marketing, Marketing, Social Media, Storytelling

Rebecca Rowntree
A course by Rebecca Rowntree
Rebecca Rowntree is a creative director based in London. Originally from Paris, she moved to London when she was 14 years old which gave her the freedom to study the subjects she was passionate about. She completed an A-Level in art and went on to specialize in graphic design, where she was introduced to the world of advertising. She later enrolled in an advertising course which kickstarted her career.
Since then, Rebecca has worked for numerous advertising agencies and is currently the creative director of one of the top 10 agencies in the world. She has collaborated with brands including Bodyform, Nike, Sainsbury’s, Uber, PlayStation, and Hasbro, creating everything from TV ads to short films. Her campaigns have been recognized around the world, earning numerous awards and helping to present brands and people in a positive way. She also hosts a podcast, This Way Up, where she interviews inspirational women about their leadership journeys.
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- 11 lessons (1h 22m)
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- Level: Beginner
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