Creative Direction for Social Media Campaigns
What Makes Social So Interesting?
A course by Rebecca Rowntree , Creative Director
Joined July 2021
Joined July 2021
About the video: What Makes Social So Interesting?
Overview
“Social is not an easy platform to master for brands. Because audiences use social as a platform to distract themselves, feel inspired, and/ or purchase items they need. I will show you some brands who have successfully mastered the art of persuasion and intrigued their audience enough to get them to interact and/or re-act to their campaign. ”
In this video lesson Rebecca Rowntree addresses the topic: What Makes Social So Interesting?, which is part of the Domestika online course: Creative Direction for Social Media Campaigns. Discover the fundamentals of social media advertising and learn to create powerful promotional campaigns from start to finish.
Partial transcription of the video
“ What Makes Social So Interesting? In this lesson, I'll take you through some fundamentals about social as a communication platform. Social is not an easy platform to master for brands. Why? Because if you think about it, and I'm sure you use social all the time, when you use it, you're there to get distracted, find something useful, maybe even buy something. The last thing you want is for a brand to interrupt that time. But that's what makes it so interesting. As creatives, it's our role to find ways in which we can really engage our audience. Now, I'm going to take you through three exam...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction for Social Media Campaigns
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Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Digital Marketing, Marketing, Social Media, Storytelling
Rebecca Rowntree
A course by Rebecca Rowntree
Rebecca Rowntree is a creative director based in London. Originally from Paris, she moved to London when she was 14 years old which gave her the freedom to study the subjects she was passionate about. She completed an A-Level in art and went on to specialize in graphic design, where she was introduced to the world of advertising. She later enrolled in an advertising course which kickstarted her career.
Since then, Rebecca has worked for numerous advertising agencies and is currently the creative director of one of the top 10 agencies in the world. She has collaborated with brands including Bodyform, Nike, Sainsbury’s, Uber, PlayStation, and Hasbro, creating everything from TV ads to short films. Her campaigns have been recognized around the world, earning numerous awards and helping to present brands and people in a positive way. She also hosts a podcast, This Way Up, where she interviews inspirational women about their leadership journeys.
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- 11 lessons (1h 22m)
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- Audio: English
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- Level: Beginner
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