Creative Direction for Social Media Campaigns
Influences
A course by Rebecca Rowntree , Creative Director
Joined July 2021
Joined July 2021
About the video: Influences
Overview
“I’ll talk to you about some important influences that made me the creative that I am today. ”
In this video lesson Rebecca Rowntree addresses the topic: Influences , which is part of the Domestika online course: Creative Direction for Social Media Campaigns. Discover the fundamentals of social media advertising and learn to create powerful promotional campaigns from start to finish.
Partial transcription of the video
“ Influences In this lesson, I'll take you through some of my influences that made me the creative that I am today. When I first started my university course, I often wondered whether advertising was the right path for me, mainly for what I've discussed before, which was I'd seen some pretty bad advertising, some very negative advertising, and I didn't want to create that type of work. Then my wonderful tutor, Callum, told us about an amazing Graphic Designer called Ernst Bettler. In the late fifties, he was tasked by a famous pharmaceutical to create some posters. But he'd found out that t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction for Social Media Campaigns
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Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Digital Marketing, Marketing, Social Media, Storytelling
Rebecca Rowntree
A course by Rebecca Rowntree
Rebecca Rowntree is a creative director based in London. Originally from Paris, she moved to London when she was 14 years old which gave her the freedom to study the subjects she was passionate about. She completed an A-Level in art and went on to specialize in graphic design, where she was introduced to the world of advertising. She later enrolled in an advertising course which kickstarted her career.
Since then, Rebecca has worked for numerous advertising agencies and is currently the creative director of one of the top 10 agencies in the world. She has collaborated with brands including Bodyform, Nike, Sainsbury’s, Uber, PlayStation, and Hasbro, creating everything from TV ads to short films. Her campaigns have been recognized around the world, earning numerous awards and helping to present brands and people in a positive way. She also hosts a podcast, This Way Up, where she interviews inspirational women about their leadership journeys.
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