Creative Direction for Social Media Campaigns
The Big Idea
A course by Rebecca Rowntree , Creative Director
Joined July 2021
Joined July 2021
About the video: The Big Idea
Overview
“Coming up with ideas is the fun part of this project! I’m going to share with you my tips and tricks to generate great ideas. ”
In this video lesson Rebecca Rowntree addresses the topic: The Big Idea, which is part of the Domestika online course: Creative Direction for Social Media Campaigns. Discover the fundamentals of social media advertising and learn to create powerful promotional campaigns from start to finish.
Partial transcription of the video
“ The Big Idea This lesson is a fun part: coming up with ideas. I'm going to share with you my tips and tricks on how to generate great ones. I'd like you to remember that kind of time when you were kids and you were building a sandcastle. The beauty of having a sandcastle is that you could add to it. You could start over if you wanted to. That's the frame of mind I'd like you to inhabit. If you think of a sandbox, it's a square, right? The reason why it's important is a square has its limit. You can play here, but what's important is those four walls. Now I'd like you to imagine that one o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction for Social Media Campaigns
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Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Digital Marketing, Marketing, Social Media, Storytelling
Rebecca Rowntree
A course by Rebecca Rowntree
Rebecca Rowntree is a creative director based in London. Originally from Paris, she moved to London when she was 14 years old which gave her the freedom to study the subjects she was passionate about. She completed an A-Level in art and went on to specialize in graphic design, where she was introduced to the world of advertising. She later enrolled in an advertising course which kickstarted her career.
Since then, Rebecca has worked for numerous advertising agencies and is currently the creative director of one of the top 10 agencies in the world. She has collaborated with brands including Bodyform, Nike, Sainsbury’s, Uber, PlayStation, and Hasbro, creating everything from TV ads to short films. Her campaigns have been recognized around the world, earning numerous awards and helping to present brands and people in a positive way. She also hosts a podcast, This Way Up, where she interviews inspirational women about their leadership journeys.
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- 11 lessons (1h 22m)
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- Level: Beginner
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