Copywriting Essentials for Email Newsletters
Brand Voice
A course by Pam Neely , Email Copywriter and Content Strategist
About the video: Brand Voice
Overview
“In this lesson, I’ll show you a few examples of different copywriters’ “voices.” Then I’ll share some proven methods for developing your own writer’s “voice,” or for adopting a brand’s voice if you’re writing for a client.”
In this video lesson Pam Neely addresses the topic: Brand Voice, which is part of the Domestika online course: Copywriting Essentials for Email Newsletters. Learn to write effective email newsletter copy so you can engage your readers, communicate with confidence, and boost your business..
Partial transcription of the video
“Brand Voice In the last lesson, we talked about the elements of an email newsletter and how to write them. In this lesson, we'll talk about how to develop a brand voice. Unit 3 - Lesson 4 Brand voice and how to use it What is a brand voice? It's a blend of a writer's perspective, how they use language, their syntax, vocabulary, and what they talk about in general. I want to show you three different examples of some different writer’s voices just to illustrate and to help you start to hear the difference in people's voices. Here's some copy from a famous email copywriter called Ben Settle, w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting Essentials for Email Newsletters
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Copywriting, Digital Marketing, Growth Marketing, Writing
Pam Neely
A course by Pam Neely
Pam Neely is a professional email copywriter and content strategist from the US, with more than 22 years experience in digital marketing. She has a master’s degree in direct and interactive marketing from New York University. Pam has won multiple awards, including the New York Press Award and the Hermes Creative Award. She also has a best-selling Kindle book, 50 Ways to Build Your Email Marketing List.
Pam also has an email newsletter and coaching business, where she writes email newsletters and digital content for several ad agencies and companies, and helps solo professionals with marketing and content creation.
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- 2,645 students
- 13 lessons (2h 16m)
- 24 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
