Copywriting Essentials for Email Newsletters

Overview

““Know thy reader.” It’s the first and most important rule of copywriting. In this lesson, I’ll show you how to define the audience for your newsletter and how to get data-backed insights into what they care about. Then you’ll use that information to develop a slew of ideas for what to write about in your newsletter. ”

In this video lesson Pam Neely addresses the topic: Understand Your Audience, which is part of the Domestika online course: Copywriting Essentials for Email Newsletters. Learn to write effective email newsletter copy so you can engage your readers, communicate with confidence, and boost your business..

Partial transcription of the video

“Understand Your Audience In the last lesson, I talked about the various types of email newsletters. In this lesson, I'll talk about your audience, how to understand your audience well, and find amazing content ideas. Unit 2 - Lesson 3 Understand your audience and find content ideas For a copywriter, nothing is more important than understanding your audience. That's a strong statement but it's true. Know your reader If you're dialed in to what your reader loves hates, fears, or aspires to, and you can communicate that to them, you'll be fine. You can have typos in your copy and they'll still...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting Essentials for Email Newsletters

• Level: Beginner
• 98% positive reviews (93)
• 2645 students
• 4 units
• 13 lessons (2h 16m)
• 11 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Copywriting, Digital Marketing, Growth Marketing, Writing