Copywriting Essentials for Email Newsletters
Course final project
A course by Pam Neely , Email Copywriter and Content Strategist
About the final project for: Copywriting Essentials for Email Newsletters
Copywriting Essentials for Email Newsletters
“Thank you so much for taking this course! I hope you’ve learned a lot and are excited to write terrific email newsletters, either for yourself or your clients. It’s time to start the final project for this course—to write your own email newsletter. Here are some tips for your project: • Always think about your audience and what they want. • Write to one person. • Remember you are writing for scanners! • Write headers and sub-headers, bullet points. • Omit needless words. • Put the most important information first. • Edit and re-edit. And finally, have fun, show your personality and embrace your enthusiasm. Here's the newsletter I've developed in this course, hope it helps you to present your own project:
Partial transcription of the video
“Final Project Welcome to the end of the course. You now know how to write excellent email newsletters. Before we close, I'd like to give you some tips for your future projects. The first tip, always be thinking about your audience, what they want and what their motivations are. Write to those things. The second tip, always write to one person. This is really important. Writing to one person will hone the tone of your copy and allow you to connect with your reader better than if you were trying to write to a group. The third tip, always be writing for scanners. One of the best ways to do thi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting Essentials for Email Newsletters
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Copywriting, Digital Marketing, Growth Marketing, Writing
Pam Neely
A course by Pam Neely
Pam Neely is a professional email copywriter and content strategist from the US, with more than 22 years experience in digital marketing. She has a master’s degree in direct and interactive marketing from New York University. Pam has won multiple awards, including the New York Press Award and the Hermes Creative Award. She also has a best-selling Kindle book, 50 Ways to Build Your Email Marketing List.
Pam also has an email newsletter and coaching business, where she writes email newsletters and digital content for several ad agencies and companies, and helps solo professionals with marketing and content creation.
- 98% positive reviews (93)
- 2,646 students
- 13 lessons (2h 16m)
- 24 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
