Copywriting Essentials for Email Newsletters
Five Principles of Email Copywriting
A course by Pam Neely , Email Copywriter and Content Strategist
About the video: Five Principles of Email Copywriting
Overview
“In this lesson, I’ll give you the speed version of how to write great newsletters, including how to write for how people actually read online and how to use what you learned about your readers earlier so you hold their attention. ”
In this video lesson Pam Neely addresses the topic: Five Principles of Email Copywriting, which is part of the Domestika online course: Copywriting Essentials for Email Newsletters. Learn to write effective email newsletter copy so you can engage your readers, communicate with confidence, and boost your business..
Partial transcription of the video
“Five Principles of Email Copywriting In the last lesson, we walked through how to write the first draft of your email newsletter. If you have even some words down on the page, that's fantastic. Congratulations, you now have a draft. Now, in this lesson, we'll talk about the principles of writing for email newsletters, so you can take the draft you already have and make it better. Principle #1: The first principle of email copywriting is to write for different devices, namely, writing for mobile versus writing for desktop. This makes a big difference over how much text your readers will see,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting Essentials for Email Newsletters
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Copywriting, Digital Marketing, Growth Marketing, Writing
Pam Neely
A course by Pam Neely
Pam Neely is a professional email copywriter and content strategist from the US, with more than 22 years experience in digital marketing. She has a master’s degree in direct and interactive marketing from New York University. Pam has won multiple awards, including the New York Press Award and the Hermes Creative Award. She also has a best-selling Kindle book, 50 Ways to Build Your Email Marketing List.
Pam also has an email newsletter and coaching business, where she writes email newsletters and digital content for several ad agencies and companies, and helps solo professionals with marketing and content creation.
- 98% positive reviews (93)
- 2,645 students
- 13 lessons (2h 16m)
- 24 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
