Copywriting Essentials for Email Newsletters
Influences
A course by Pam Neely , Email Copywriter and Content Strategist
About the video: Influences
Overview
“In this lesson, I’ll tell you about my primary influences and the books that have shaped my writing the most. They might be helpful for your email newsletter copywriting, too. ”
In this video lesson Pam Neely addresses the topic: Influences, which is part of the Domestika online course: Copywriting Essentials for Email Newsletters. Learn to write effective email newsletter copy so you can engage your readers, communicate with confidence, and boost your business..
Partial transcription of the video
“Influences In the last lesson, I told you a bit about me. In this lesson, I'll tell you a bit about some of my influences. Honestly, one of my biggest influences is the concept of testing. I have run multimillion-dollar pay-per-click campaigns and run thousands of dollars a day through landing pages. I do a lot of testing and almost all my copywriting is approached through the lens of testing. One of the other significant influences I've had is this book, "Style: Ten Lessons in Clarity and Grace" by Joseph Williams. Like the title suggests, this is about how to write more clearly. To me, th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting Essentials for Email Newsletters
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Copywriting, Digital Marketing, Growth Marketing, Writing
Pam Neely
A course by Pam Neely
Pam Neely is a professional email copywriter and content strategist from the US, with more than 22 years experience in digital marketing. She has a master’s degree in direct and interactive marketing from New York University. Pam has won multiple awards, including the New York Press Award and the Hermes Creative Award. She also has a best-selling Kindle book, 50 Ways to Build Your Email Marketing List.
Pam also has an email newsletter and coaching business, where she writes email newsletters and digital content for several ad agencies and companies, and helps solo professionals with marketing and content creation.
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- 13 lessons (2h 16m)
- 24 additional resources (11 files)
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- Audio: English
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- Level: Beginner
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