Visual Storytelling with Hand-Lettering and Illustration
Free Sketches and Composition
A course by David Leutert , Illustrator and Lettering Artist
About the video: Free Sketches and Composition
Overview
“In the next step, I create the first rough drafts in the sketchbook and talk about the topic of composition. We deal with the golden section and other division ratios in order to achieve a meaningful image hierarchy. As soon as we have found a suitable sketch, we photograph it with the iPad for further digital processing. ”
In this video lesson David Leutert addresses the topic: Free Sketches and Composition, which is part of the Domestika online course: Visual Storytelling with Hand-Lettering and Illustration. Learn the basics of hand-lettering and find your own style by combining custom typographic elements with illustrations that tell stories.
Partial transcription of the video
“Free sketches and composition Now I want to introduce you to my creative process. For me, every project starts with a sketchbook. There I make first rough notes and then start to draw. In the following you will use older examples see how an idea can gradually take shape and what the final product looks like in the end. Here are some sketches for a package design project for a new brand of popcorn. This is called Poptritional. I was supposed to design a logo and the packaging, for two types. One white cheddar and kettle corn. The primary colors should be yellow and pink, respectively. So I s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Storytelling with Hand-Lettering and Illustration
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Category
Calligraphy & Typography, Illustration -
Areas
Digital Illustration, Hand Lettering, Lettering, Typography
David Leutert
A course by David Leutert
David Leutert is a freelance illustrator and lettering artist based in Berlin. Born and raised in Bavaria, he became interested in drawing at a very young age. However, it was thanks to cartoons, comics, cover art, and skateboard graphics that he realized that this was his true passion. After completing his training in media design, he studied design at the Lutheran University of Applied Sciences, Nuremberg. He then began working over the summer as a T-shirt designer for Adidas, before moving to New York to pursue a master's degree in Illustration at the School of Visual Arts.
In hand typography, his strong suit is contrasting outlines with limited color palettes. To perfect his lettering technique, he also dabbles in the ancient craft of sign painting. His clients include brands such as Adobe, Coach, Dropbox, MTV, and Pepsi, and his work has won awards from the Society of Illustrators, the Art Directors Club, and American Illustration as well as Communication Arts and 3x3 magazines, among others.
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- 1,616 students
- 18 lessons (3h 40m)
- 18 additional resources (4 files)
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- Available on the app
- Audio: German
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- Level: Beginner
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