Visual Storytelling with Hand-Lettering and Illustration
Lettering Styles in Practice
A course by David Leutert , Illustrator and Lettering Artist
About the video: Lettering Styles in Practice
Overview
“In this lesson, I'll show you a little exercise to internalize the shapes and spelling of different lettering styles. For this I sketch different versions of a logo for a fictitious shop. ”
In this video lesson David Leutert addresses the topic: Lettering Styles in Practice, which is part of the Domestika online course: Visual Storytelling with Hand-Lettering and Illustration. Learn the basics of hand-lettering and find your own style by combining custom typographic elements with illustrations that tell stories.
Partial transcription of the video
“Lettering styles in practice Now that we have sufficient inspiration have collected about different typographic character possibilities, let's try it for ourselves now. For this exercise I want to create my own shop. It's supposed to be a flower shop. I'm going to call it Dave's Flowers and I want to develop a logo for it. Now while I start drawing, you can take your time to think about how you will name your own fictional shop. No worries, no pressure. This is just a short exercise and has nothing to do with our final project. Have fun! As a first example, I use the book "German Modern" an...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Storytelling with Hand-Lettering and Illustration
-
Category
Calligraphy & Typography, Illustration -
Areas
Digital Illustration, Hand Lettering, Lettering, Typography
David Leutert
A course by David Leutert
David Leutert is a freelance illustrator and lettering artist based in Berlin. Born and raised in Bavaria, he became interested in drawing at a very young age. However, it was thanks to cartoons, comics, cover art, and skateboard graphics that he realized that this was his true passion. After completing his training in media design, he studied design at the Lutheran University of Applied Sciences, Nuremberg. He then began working over the summer as a T-shirt designer for Adidas, before moving to New York to pursue a master's degree in Illustration at the School of Visual Arts.
In hand typography, his strong suit is contrasting outlines with limited color palettes. To perfect his lettering technique, he also dabbles in the ancient craft of sign painting. His clients include brands such as Adobe, Coach, Dropbox, MTV, and Pepsi, and his work has won awards from the Society of Illustrators, the Art Directors Club, and American Illustration as well as Communication Arts and 3x3 magazines, among others.
- 97% positive reviews (38)
- 1,616 students
- 18 lessons (3h 40m)
- 18 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: German
- German · Spanish · English · Portuguese · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
