Visual Storytelling with Hand-Lettering and Illustration
How to Find a Good Saying and Concept
A course by David Leutert , Illustrator and Lettering Artist
About the video: How to Find a Good Saying and Concept
Overview
“With the help of research, notes and some brainstorming we try to find a suitable quote or a funny saying that we can use for our poster. Here I show you which one I chose. ”
In this video lesson David Leutert addresses the topic: How to Find a Good Saying and Concept, which is part of the Domestika online course: Visual Storytelling with Hand-Lettering and Illustration. Learn the basics of hand-lettering and find your own style by combining custom typographic elements with illustrations that tell stories.
Partial transcription of the video
“How to find a good saying and concept In this lesson we will discuss how to make the right spell or finds the right words for our lettering project. Maybe you already have a rough idea about what you want to say with your lettering projects. But even if not, I'll help you here to find the right words. When it comes to finding the right saying, there really is no rule. In the end everything is subjective and only you decide what you want to express with your lettering projects. To make the fear of the white screen a little more bearable, it helps create a pool, a kind of archive of words and...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Storytelling with Hand-Lettering and Illustration
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Category
Calligraphy & Typography, Illustration -
Areas
Digital Illustration, Hand Lettering, Lettering, Typography
David Leutert
A course by David Leutert
David Leutert is a freelance illustrator and lettering artist based in Berlin. Born and raised in Bavaria, he became interested in drawing at a very young age. However, it was thanks to cartoons, comics, cover art, and skateboard graphics that he realized that this was his true passion. After completing his training in media design, he studied design at the Lutheran University of Applied Sciences, Nuremberg. He then began working over the summer as a T-shirt designer for Adidas, before moving to New York to pursue a master's degree in Illustration at the School of Visual Arts.
In hand typography, his strong suit is contrasting outlines with limited color palettes. To perfect his lettering technique, he also dabbles in the ancient craft of sign painting. His clients include brands such as Adobe, Coach, Dropbox, MTV, and Pepsi, and his work has won awards from the Society of Illustrators, the Art Directors Club, and American Illustration as well as Communication Arts and 3x3 magazines, among others.
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- 18 lessons (3h 40m)
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- Audio: German
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- Level: Beginner
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