Visual Storytelling with Hand-Lettering and Illustration
Analog Mood Board
A course by David Leutert , Illustrator and Lettering Artist
About the video: Analog Mood Board
Overview
“To get a better idea of the aesthetic of my poster, I put together a collection of various vintage design artifacts: from stickers and signs, to pennants, to old beer cans. ”
In this video lesson David Leutert addresses the topic: Analog Mood Board, which is part of the Domestika online course: Visual Storytelling with Hand-Lettering and Illustration. Learn the basics of hand-lettering and find your own style by combining custom typographic elements with illustrations that tell stories.
Partial transcription of the video
“Analog mood board This lesson is about inspiration. For a better idea to get from the aesthetics of our poster, we look at various old and new design objects. I have an enormous curiosity about all sorts of historical things and contemporary design artifacts. Pennants and flags, stickers, murals, signs inspire me and everything that looks handmade and old. I obsessively photograph, collect and archive my surroundings. It doesn't matter where I live or where I'm traveling to. I always document the local imagery and aesthetic. These results later flow into my work. As inspiration for our post...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Storytelling with Hand-Lettering and Illustration
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Category
Calligraphy & Typography, Illustration -
Areas
Digital Illustration, Hand Lettering, Lettering, Typography
David Leutert
A course by David Leutert
David Leutert is a freelance illustrator and lettering artist based in Berlin. Born and raised in Bavaria, he became interested in drawing at a very young age. However, it was thanks to cartoons, comics, cover art, and skateboard graphics that he realized that this was his true passion. After completing his training in media design, he studied design at the Lutheran University of Applied Sciences, Nuremberg. He then began working over the summer as a T-shirt designer for Adidas, before moving to New York to pursue a master's degree in Illustration at the School of Visual Arts.
In hand typography, his strong suit is contrasting outlines with limited color palettes. To perfect his lettering technique, he also dabbles in the ancient craft of sign painting. His clients include brands such as Adobe, Coach, Dropbox, MTV, and Pepsi, and his work has won awards from the Society of Illustrators, the Art Directors Club, and American Illustration as well as Communication Arts and 3x3 magazines, among others.
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- 18 lessons (3h 40m)
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- Audio: German
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- Level: Beginner
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