Innovative Design Systems for Editorial and Digital Media
Presenting to the Client 2
A course by Mark Porter , Designer
About the video: Presenting to the Client 2
Overview
“To give you an example of what we've just seen, I will show you what happened when I first redesigned the Internazionale magazine in print and how the client reacted.”
In this video lesson Mark Porter addresses the topic: Presenting to the Client 2, which is part of the Domestika online course: Innovative Design Systems for Editorial and Digital Media. Learn how to create distinctive designs and build a recognizable brand that engages with its audience across all platforms and channels.
Partial transcription of the video
“Presenting to the Client When we first redesigned "Internazionale," the first pages that we showed them looked like this. We felt this was a strong response to the brief, but the client reacted by saying, "Thank you for the redesigned pages. They're good, but they're not the direction that I want 'Internazionale' to go." There must have been some kind of communication breakdown at the briefing process. This happened a long time ago, and I'm especially careful now to make sure that we don't get into this scenario again. In this case, the editor wanted something else from the project. He said...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Innovative Design Systems for Editorial and Digital Media
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Category
Design -
Areas
Digital Design, Editorial Design, Graphic Design, Information Design
Mark Porter
A course by Mark Porter
Mark Porter is a Scottish designer based in England. Growing up, he was always creative and spent most of his time drawing or playing the guitar, before going on to study modern languages at Oxford University. There, he illustrated for the school magazine and worked on event posters alongside his studies. After graduating, he began his career working at a magazine and, after his redesign was accepted by the editors, he landed his first professional design job.
Mark spent the next 15 years working in print before moving on to digital and TV media. He’s worked in a variety of media-based roles, from editorial design to art direction for some of the best-known magazines, newspapers, publishers, and TV networks in Europe. He was the creative director of The Guardian and has collaborated with brands including, New Statesman and The V&A Museum, as well as charities and cultural organizations.
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