RTL Nieuws: A new face for TV news design

Our first broadcast project was a comprehensive rebrand which broke new ground in TV news design.

RTL Nieuws is the Netherlands’ biggest commercial news service with an audience of 2 million viewers. We completely reimagined their offering from logos and title sequences through on-air graphics for news, weather and business, to the studio sets, music, and digital platforms.

While most TV news is stuck in a dated iconography of pulsating globes and shiny 3D objects, we embraced the new cross-platform reality with a fresh clean aesthetic. The rebrand references mobile digital design and behaviour, with an affectionate nod to classic Dutch modernist graphics.

We replaced visual noise with a bold uncluttered approach that puts the content at the heart of the offering, and allows editors and presenters to communicate clearly and directly with the audience. The result is a contemporary identity which gives RTL Nieuws a distinctive voice in the connected media world.